For all things Digital Marketing, Business Blogging, Content and Search Engine Optimization, Marketing Technology. For simplicity, we like to call it DMBBCSEOMT.
If you have spent any time building content or looking into organic search engine marketing tactics, you undoubtedly have come across Facebook as a possible platform. Since Facebook started as a personal social site, you might have some reservations about building Facebook into a search engine marketing blog for your business. As we dive into this topic, you will hopefully find your niche in this rich marketing soil as well as come to understand a little more about content marketing in general.
As with any professional search engine marketing you do, you’ll want to consider the value that you’re providing to your clients and search engine bots. Your content should contain at least one of the 3 E‘s. Provide educational information, empower your audience with the tools to succeed or simply entertain them. Do any one of these things–or … Read More »
I recently came across some notes I took during a content marketing conference about using visuals in content marketing. While excellent text content creation is still crucial to the search engines and building a reliable resource for your clients to rely on, images can move your business blogging to the top of the charts.
As you can imagine, there are plenty of reasons to use visuals when marketing on the web. Despite the need for large amounts of text to make your blog SEO ready, we’re drowning in content. We simply don’t have enough time to read everything that is on the web. That’s obvious, but the point I want to make is that Images cut through the web content marketing like a hot knife. After all, a picture is worth 1,000 words.
Images are also more sharable than text. … Read More »
Is content marketing worth the weight content marketing professionals are giving it? Sure, you hear a lot of buzz about blogging for business and SEO content being a powerful marketing tool, but how do you know what the real value of your content marketing strategy is? To answer that, I think it goes back to the old adage: GIGO.
As with anything in marketing, your results are largely based on how much effort and focus you give it. But before we go too far into this post, let’s get one thing straight: there are enough companies out there who have made effective use of blogging for business that we can rest assured of its overall effectiveness as a marketing tool. But how are B2B companies, specifically, making this effort effective and successful?
There are 5 major things that … Read More »
Whether or not you are computer savvy, your company needs digital content marketing. No matter the industry, client base, product or service you have, content creation is imperative to increased growth and fatter bottom lines. Not to belabor the point, but you can find examples of content driven growth here if you need more convincing.
The problem most companies have with building valuable content for their business blog is two-fold. And, I’ll bet that you are suffering from both of these issues within your own company right now. The first problem is what our proprietary blogging software; Innoblogs, deals with and that is managing your content marketing effectively. But even before that, the single biggest problem for companies is finding what to write about.
Content creation is a barrier to entry that you should not have to lose … Read More »
There are plenty of blogs out there that expound on how to write better business blogs or how to put the right links in your small business blog or how lovely to make your content for a home business blog. While these are all great topics, I find very few blogs that talk about what your business blog should actually look like. I’d like to take a moment to look at 4 things to think about when crafting your next blog post. Not all of these things need to be in every post, but working them into your blog now and again will create a powerful overall business blog.
1. It’s Your Catchy Commercial
Most of us remember the super bowl because of its ads. We can remember the ad, sometimes, even better than the company it’s promoting. … Read More »
I contend that your search engine marketing blog can be the most valuable tool in your marketing toolbox. But how do you know that it’s the best use of your marketing efforts? Well, whenever I get muddled by all the options presented to me I like to look back at older methods. There is something to be gained from looking at what has been done before. And, with so many different options at your disposal for marketing, it can be hard to tell what to put energy toward. Email marketing, social media updates, sales letters, business blogging, even your facebook page… where and when you should direct your efforts can be daunting. So, let’s look at some old school methods in relation to this current marketing tool to get a handle on your search engine marketing blog:
When was the … Read More »
How do you get ahead of your competition with your blogging SEO? My family’s dinner ritual might have an answer…
We play a game every night at the dinner table. We each have to ask a question for everyone to answer. A popular question from my kids starts with, “What’s your favorite…?” Every time I try to answer the “favorite” question I find myself creating qualifications and contingencies. For example: favorite cookie? Well, during the holidays, it’s Russian teacakes. In the summertime, I love frosted sugar cookies. With my cup of hot tea, you can’t beat shortbread.
This same subdivision of favorites can be put to work for your small business blogging. Just as my favorite cookie depends on the situation, your blog can benefit from timing and circumstances. Having different launching pads that you use can breathe life into your blogging at … Read More »
At Innogage, we use the Amazon EC2 Cloud to backup all our client blogs on our Innoblogs platform. When we need guidance on Cloud Technologies, we turn to SLF Solutions here in Columbus Ohio. These guys are among the best when it comes to cloud migration and consulting. That is why I was pleased when they approached us for a guest blog post on working with AWS and EC2 Cloud Consultants. I hope you enjoy this post from SLFSolutions founder and CEO, Shawn Fultz.
Whether you’re calculating Amazon EC2 pricing or just exploring whether migrating to Microsoft cloud storage would make economic sense for your company, you’re probably both excited and a bit bewildered. On the one hand, you are well aware of the drawbacks of your current hardware dependent … Read More »
Everyone is producing content for marketing – we are flooded with marketing content. How do you break away from the crowd?
You get a content strategy… but this is short-sighted. This is inward focused, not outward. If you are all caught up with a content creation plan, you may be missing the big opportunity.
Instead of attacking a content creation strategy, you need to start with an audience strategy! Find out what your audience needs and wants. Find out what your audience is expecting and deliver that. The audience strategy focuses on the “why”, not the “what.” Audience strategy is the umbrella under which your content creation strategy rests.
Good content marketing is not about putting the right lures on the line; it is about selecting the right pond to fish in.
You can and should develop personas for your content … Read More »
There are two main systems of thinking: inactive and active. You need breakthrough content to move from inactive into active thinking.
As you move to active content, you must consider the many variables:
Mobile: make it quick and easy to access
Social: make it cool to share
Multi-screen: make it work everywhere
B2B meets B2C: Make it entertaining
Content Inflation: Make it unique
The newest trends in visual marketing can meet all of these variables if done well. Here’s a rundown:
Video: No one really knows how fast video is growing. In one year, non-desktop video viewing increased 6x. Of those videos, 80% were five minutes or less in length. The majority of videos that go viral on YouTube are paid to go viral. Companies will seed the video through advertising / premier placement.
Infographics: Fix the width and make it as long as you want. … Read More »