Contact Us!

Content Marketing to Overtake Search Marketing | At the Crossroads

Posted on 9th November, by Tom Williams in Author - Tom Williams, Content Marketing. 6 Comments

Follow Me on Pinterest

Content Marketing is about to overtake Search Marketing according to Google Trends. All good digital marketers and SEO consultants have always known that real search marketing is, at the heart, good content marketing. It’s not about finding loopholes or playing on the black-hat side of the fence. Good SEO is about delivering great content with the appropriate keywords. I have long been waiting for the term content marketing to take it’s rightful place in the Google-sphere and according to Google Trends, we are right at the cross roads of that event.

Content Marketing vs Search Marketing

Content Marketing vs Search Marketing

When I think about Search Marketing, a number of different thoughts and companies come to mind. When I think of Content Marketing, however, I think of Joe Pulizzi. Joe is the founder of Junta42 and the Content Marketing Institute. He is also the Grand Orange Poobah of the Content Marketing World annual conference. In the way that Hubspot has co-branded themselves with the term “Inbound Marketing”, Joe has co-branded himself with Content Marketing.

As we move beyond traditional SEO with all of its inbound link strategies and meta-this, meta-that… I encourage you to jump on the Web Content Marketing bandwagon. Write excellent, compelling, interesting, funny, helpful, thought-provoking content and you are well on your way to the new world of Search Marketing.



Related posts:

  1. 5 Steps for Search Engine Optimization in a Local Area
  2. Gaming Strategy for Digital Target Marketing | Blogging from Content Marketing World
  3. Balancing Keyword Density for Content Optimization
  4. The Biggest Search Engine Optimization Mistake

6 Responses to “Content Marketing to Overtake Search Marketing | At the Crossroads”

  1. Joe Pulizzi says:

    Tom…you are too kind my friend. Thanks for the shout out.

    • Tom Williams says:

      No problem, Joe. You have done a tremendous amount to advance the Content Marketing Revolution. Thanks for all your hard work.

  2. [...] is that “content marketing” is close to surpassing “search marketing” in popularity as a keyword search [...]

  3. [...] is that “content marketing” is close to surpassing “search marketing” in popularity as a keyword search [...]

  4. [...] may be even more interesting is that “content marketing” is close to surpassing “search marketing” inpopularity as a keyword search [...]

  5. [...] is that “content marketing” is close to surpassing “search marketing” in popularity as a keyword search [...]

Leave a Reply

From our blog

We believe in blogging - that's why we built the Innoblogs business blogging platform. Our blog is about all things digital marketing. Whether you are interested in blogging, search marketing, content marketing or the latest technologies, you'll find it on the Innogage blog!

5 ways your blog call to action won’t turn people off

If you’ve been blogging for business for any time, the issue of how to get your blogging audience to engage has probably come to...

What do you want from your content marketing blog, anyway?

Of course there are more things to content marketing than just blogging, but business blogging takes significant investment. We feel it’s worth taking a...

Is a business blog narcissistic or necessary?

When blogs first presented themselves, the world wasn’t as hyper-connected as it is now. Most people didn’t frequent the web and even fewer considered...