Stop telling people that your blog sucks | B2B Blogging Tips
Does your business blog have social share links for easy social distribution of your content? If so, GREAT!
Does your business blog expose how many people are sharing… or more likely NOT sharing your blog posts? Hmmmm – not so great.
The fact is, most business blogs do not get shared a lot. Why would you expose that fact to readers who come to your blog? It’s like hanging out a banner that says “Our blog sucks and has no credibility! Please leave without reading.”
You work for a business that sells products and or services to other businesses… I get that. After all, that is what Innogage Digital Marketing is! We sell Digital Marketing Consulting and Business Blogging Technology to help businesses improve website traffic, content marketing, conversion, ROI and more.
Your blog gets traffic but not insane traffic and most readers do not share the content on social networks. Why? Because you are serving a niche, and a niche – by definition – is not huge. Niches are small and focused. Also, many of your business readers visit your blog, obtain the knowledge they came for and leave happy. They just don’t share your blog with the rest of the world.
If you are currently exposing the number of social shares on your B2B Blog and those numbers are small (0-3 on average) I encourage you to toggle the plugins to hide that number. If you blog does find huge social share success you can always turn it back on again.
- Commenting in a Business Blogging World | Three Helpful Tips
- Business Blogging Success Summit 2011 by Social Media Examiner and Blog World
- Cut the Bull: Blog with a Purpose | Blogging from Content Marketing World
- Suspended by Twitter…When “free” sucks
- To Blog or Not to Blog… How Will it Affect my Business?