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Are we having Blog Casserole for dinner again?

Posted on 20th June, by Tom Williams in Blogging 101, Business Blogging. 1 Comment

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When was the last time you went to a restaurant and ordered a casserole? Well, if you wouldn’t order it for your table, why do you serve it to your readers?

Blog casserole is what happens when you lack strategy and don’t know what to write… so you just write stuff. It’s not necessarily meaningful or intriguing or even funny – it’s just stuff.  It’s blog casserole. The problem with blog casserole is that no one really likes it. Your readers will eat it but they won’t like it, and they may be less likely to return for another meal.

Instead of blog casserole, treat your customers reading your business blog the same way a chef treats his or her customers to delicious food with variety and spice! In our next post, we’ll teach you how to serve up delicious blogs that will keep your readers coming back for more. Until then, I’m afraid you’re going to have to snack on this….

bad blogs are like casserole

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  5. ROI=zip: 7 ways to sink hours into your corporate blog and get nothing in return

One Response to “Are we having Blog Casserole for dinner again?”

  1. [...] our last post we talked about the pitfall of serving up blog casserole to your customers. This happens when you either run out of content, or don’t have any kind of [...]

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