Are we having Blog Casserole for dinner again?
When was the last time you went to a restaurant and ordered a casserole? Well, if you wouldn’t order it for your table, why do you serve it to your readers?
Blog casserole is what happens when you lack strategy and don’t know what to write… so you just write stuff. It’s not necessarily meaningful or intriguing or even funny – it’s just stuff. It’s blog casserole. The problem with blog casserole is that no one really likes it. Your readers will eat it but they won’t like it, and they may be less likely to return for another meal.
Instead of blog casserole, treat your customers reading your business blog the same way a chef treats his or her customers to delicious food with variety and spice! In our next post, we’ll teach you how to serve up delicious blogs that will keep your readers coming back for more. Until then, I’m afraid you’re going to have to snack on this….
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- How to run a business blog with minimal time
- ROI=zip: 7 ways to sink hours into your corporate blog and get nothing in return