Contact Us!   888-534-6664

Business Blogging Tip #3 Be Strategically Focused

Follow Me on Pinterest

Blog BloggerWe’re all guilty of it… writing or blogging about the first thing that comes to mind or whatever was just in the book you recently read or something you saw on Twitter.   All too often our corporate blog content is loose and unfocused on our strategic mission.  If you run a collaborative blog, the problem gets even more difficult as you now have to keep many people on the same strategic path.  If this is your plight, drop me a comment and we’ll talk.  If you’re a one-person show, try this out:

Step back and look at what you are trying to accomplish.  Are you using your blog for marketing? for SEO?  Who is your audience?  What niche are you serving?  If you don’t know your audience and you’re not serving a niche, you may be a Blog Blogger who Blogs Blogs.  You’re also probably wasting time and effort.

Once you know your niche and your audience begin making a list of blog topics that correspond to these.  This will help you focus your business blogging efforts.  Every time you add an item to the list, sense-check it against your niche and audience.  If it doesn’t fit into either, you probably shouldn’t be blogging about it.  Staying focused on your nice and close to your audience will help your blog maintain consistency and your readers will appreciate it.

Related posts:

  1. Business Blogging Tip #1 – be Real, be Transparent
  2. InnoGage Releases Feature Rich Business Class Blogging Platform
  3. Business Blogging Tip #2: Get R.I.C.E. – Relevance, Interactivity, Context, Ease of use

Leave a Reply

From our blog

We believe in blogging - that's why we built the Innoblogs business blogging platform. Our blog is about all things digital marketing. Whether you are interested in blogging, search marketing, content marketing or the latest technologies, you'll find it on the Innogage blog!

Search Engine Marketing News | Tips for Facebook Marketing

If you have spent any time building content or looking into organic search engine marketing tactics, you undoubtedly have come across Facebook as a...

Using visual assets for content marketing

I recently came across some notes I took during a content marketing conference about using visuals in content marketing. While excellent text content creation...

5 steps to make your B2B Content Marketing effective

Is content marketing worth the weight content marketing professionals are giving it? Sure, you hear a lot of buzz about blogging for business and...

Sign up for the Innoblogs Collaborative Blogging Webinar!Register