Commenting in a Business Blogging World | Three Helpful Tips
Comments are a conversation I have with every client when they start a blog. There are always two states of mind.
- What if they say something bad or inappropriate… I’m not in control!
- What if they discredit me… I’m not in control!
Ok, really most of the blogging clients I have worked with have worries that stem from the lack of control when it comes to all the possibilities that people could say. However, my response is always “it is NO different then having a conversation with a group of people”
Think about it…
- In a group of people, an individual could object and make a point against you
- In a group of people, an individual could say something bad or inappropriate
It is no different!
Here are three things you can do to create an environment that fosters good conversation. Having a dialog with your readers is a great way for not only your readers to learn, but also for you to learn from your readers!
- Create a “Comments Policy” – This is a great way to list your expectation from your readers and an easy document to point to when you do have to take actions against someone who is just pulling down the healthy dialog with junk.
- Interact and Be Known – I have seen a lot of great bloggers do this. They change the color of their comments so they stand out. It seems that people will be much more civil when they know they are being watched.
- Take Action when Needed – Don’t hesitate to jump in the conversation or remove a post that violates the environment you want to create. Action speaks louder than words.
If you can create an engaged environment on your blog you are well on your way to building trust with your readers. People tend to grow loyal when they get to discuss what they are reading with the author and others!
- Business Blogging Success Summit 2011 by Social Media Examiner and Blog World
- Business Blogging: 3 Tips to Engage Your Readers in Conversation
- Business Blogging for Trust in 2 Simple Steps
- Business Blogging – The System of Consistency
- Business Blogging: 3 Quick Ways to Get Subscribers