Contact Us!   888-534-6664

Collaborative blogging as your business blogging engine


Posted on 15th July, by Tom Williams in Blog Strategy, Blogging Tips, Corporate Blogs. No Comments

Follow Me on Pinterest
 

Group of collaborative bloggersYour business has a lot of knowledgeable employees. They may products, perform services, talk to customers and know your market and your industry. They spend their days on your product line, in your HR department, in your back office, on the sales force, in customer service and elsewhere.

So tell me – why do you relegate the responsibility of your business blog to the marketing department? Marketers are talented communicators and blog writers but it is impossible for marketers to know as much about your products and services as those people on the front lines. Marketers can preach the company line but they may not be the best ones to do your business blog writing.

Instead – try recruiting different people inside your company to create the blog content and have the marketing department review and edit the blogs before release and promote the blog posts after release. By using a collaborative writing program such as this you will be able to:

  1. spread out the content creation burden
  2. obtain deeper product and/or service content than marketers can produce
  3. allow the marketers to add real value through editorial review, imagery, and content distribution

Recruit 10 writers and have them create one post each for a month. You’ll be amazed at the end result. If you want to take this challenge and would like some free help, drop us a note at our contact link.  We would be happy to provide you with additional free advice and counsel to put you on the road to success!

 

Innoblogs Request a demo of Innoblogs!

Related posts:

  1. Collaborative Business Blogging: Delivering Better Stories
  2. Business Blogging for Trust in 2 Simple Steps
  3. Business Blogging: 3 Quick Ways to Get Subscribers
  4. Business Blogging – The System of Consistency
  5. Business Blogging – Building Trust One Step at a Time




Leave a Reply



From our blog

We believe in blogging - that's why we built the Innoblogs business blogging platform. Our blog is about all things digital marketing. Whether you are interested in blogging, search marketing, content marketing or the latest technologies, you'll find it on the Innogage blog!

Business Blogging for B2B : Part 1 | Finding your Muse(s)

In the world of B2B content marketing, you hear a lot about story being the backbone of your brand. But, how do you insert...

Optimize and Socialize your Content Marketing for better results

We’ve been there: month four or five of posting regularly on your business blog and you still don’t know if your online content marketing...

10 Ways to Create Content Marketing that Converts

Digital Content Marketing can be summed up with the following phrase: Stop Selling and Start Helping. Good blogging for business is rarely–if ever–about selling...