The Panda Algorithm Update
You may have heard that Google changed it’s algorithm lately. What you may not realize is Google changes its algorithm all the time. Some estimates put the changes / tweaks at close to 500 per year.
What made this recent change significant was that 1) it was huge, affecting about 12% of US search queries and 2) it went after a specific group of people.
The people that Google went after were those who scrape content from other people sites (also called Farming content) and then publish it on their own sites, thus in essence stealing other people’s Google juice. This is why the algorithmic change was nicknamed “The Farmer”.
What this means for you and your blog is simple…
Do not steal content, do not farm content, do not scrape content. Just write your own blog content.
If you do find an exceptionally good blog post (like this one… ha!) and would like to cover it in your own blog, the best way to do that is to write up your own brief summary and then send a nice friendly inbound link to my post as the original information and tell your readers to stop by my place for more info.
If you are creating good, original content for your business blog then Google is definitely on your side!
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