Video Blog – AMA SIG on Social Media Round Tables
One of the things I am involved with in Columbus is the American Marketing Association Special Interest Group on Social Media or AMA SIG – Social Media for short. Instead of doing our usual speaker / Q&A format we mixed it up a bit with Round Tables! Watch the video for how it went. You can check out photos from the event on this Flickr Set!
Here are a few of the take aways from the Different Round Tables:
- Think about LinkedIn outside of your profile. Focus on how your updates reach other people’s profiles across the network
- To get the most out of LinkedIn, you need to engage. Get in the habit of checking LinkedIn for updates 4-5 times daily in short interval
- Make the most of using applications like TripIt, Answers and SlideShare to augment your network with more valuable content
- Be real, be personal
- Tweet interesting content, not just stuff about you
- Tweet regularly
- Come prepared. Understand what value you are seeking from a new contact, and what value you have to offer in return.
- Use a targeted approach. It is often more important to hone in on the quality of new contacts, than the quantity.
- Develop a follow up strategy. Find a hook, a reason to meet again. Establish upfront a follow up time.
- The conversation has already been started on facebook. Go to other fan pages and answer people’s questions.
- With so many cooks in the kitchen on a campaign (brand strategy, web, social media, the client), pick your channels carefully when measuring results. Are facebook fans the goal of the campaign? Are conversions on the corporate site the goal? Everyone needs to know what the goal is and work to the same end.
- Before you build up your fan base with a special promotion, have a plan of action on how you’re going to engage them once they’re fans. Engagement needs to start immediately.
- If you’re unsure you can pull it off for your business, try a personal one first. Get through the learning curve when the stakes are low
- Don’t blog about “me, me, me”. Write about what your audience is interested in
- Mutli-person blogs are more desirable than single-person ones but you need to get the C-level Execs on board and past their “fear” of what employees might say.
- Driving users to become fans/followers of a brand/product page is most effective when offering something of value to the user. Abbott Nutrition gave a free sample Zone Bar to each person who fanned their facebook page. Their page went from 1k fans to 30k fans almost overnight!
- Engaging users requires a lot of time and effort. The bigger the brand or user following, the more humans it takes to keep up with your customers.
- Large brands or ones with a huge amount of feedback from users need to devise a strategy to identify the keywords and crisis scenarios that require personal responses and engagement, and others that are more “rhetorical” and can be left alone
- Favorite 2009 Blog – Social Media Today – Five Reasons Companies #Fail at Social Media
- Blogs: Cornerstone of Social Media – Video Interview
- Marketers walk the line between Social Media and Data Privacy
- Social Media Marketing – how big is it and how to use it
- AMA Social Media SIG Presentation