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How to write effective and attention getting titles and headlines for your blog posts

Posted on 16th September, by dzielski in Business Blogging. 2 Comments

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Too many times I have seen blogs that have the title of a blog post something like “here we go” or “product release”. While this is great for people that actually follow their blog or are big fans or have thousands of visitors per day, these titles do not index well with the search engines and are too broad to really mean anything in particular to anyone.

One of the main ingredients to writing an effective title for a blog post will be to use descriptive relevant keywords that define what your content is about. For instance if I was writing an article on changing the air filter on my blue with tan interior 1999 Acura 3.2tl with 109, 990 miles on it, I would probably name the post “How to change an air filter on a 1999 Acura 3.2tl”. Notice, it is descriptive enough, but I only use the relevant terms. For instance, color and mileage is not relevant to the changing of an air filter so I do not include them in the title. I may talk about them in the post, but for the title we only need relevant information. Also note, It is not obscure like “Changing a filter on an Acura”. The year, model and type of filter are all relevant pieces of information that need to be included in your title.

Next, I use a verb or action word in the title if I can. “How to” is an action that relates to doing something. You need to perform an action to change an air filter on a car, to buy a product or service. Some blogging experts carry this one step further and attempt to grab the reader’s attention with stronger titles like “Here’s a Quick Way to change an air filter on a 1999 Acura 3.2tl”. Other attention getting headlines can be found here: 10 sure fire headline formulas that work.

Now that you have read this, take a look at the title of this blog post “How to write effective and attention getting titles and headlines for your blog posts”. Do you think it was descriptive enough or too vague? Did it convey action for you? I hope so. Comments are appreciated and welcome. Thank you.

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2 Responses to “How to write effective and attention getting titles and headlines for your blog posts”

  1. Chantel Ryan says:

    Your headline title is spot on and i found your article to be highly informative.I believe headlines are one of the most important ingredients online as it is the first hook on any would be viewers .It is said that people like open question headline titles that arouse curiosity and a need to know the answer..What are your thoughts on this?

    • Dave Zielski says:

      Hi Chantel,

      Thank you for your question. Yes – open question headline titles are a great way to draw that reader curiosity and cause people to read your post and better yet – comment back to you. The point of a blog is to establish communications so using open question headline titles is a great way to get your blog working for you.

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