Category: Business Blogging
If you’ve been blogging for business for any time, the issue of how to get your blogging audience to engage has probably come to mind. If it hasn’t, then you might need to reevaluate what the purpose of your business blog is.
Determining an effective call to action (CTA in the industry) for your business blogging can be both challenging and rewarding. In fact, assuming you’ve got stellar content in your small business blog, the CTA might just be what’s holding you back from killer metrics. Let’s look at 5 ways to look at your call to action that will not make people feel slimy.
1. Be clear about it: If you hope to build trust with your audience (and why wouldn’t you?), then let them know what you’re up to. Saying “click here to learn more” is not a … Read More »
Of course there are more things to content marketing than just blogging, but business blogging takes significant investment. We feel it’s worth taking a post to review the why and what about your content marketing blog.
Why do it? You can get plenty of reasons for blogging by checking out our previous blog posts, or looking at what other content marketing guys are saying. But, to put a fine point on it, the why–specifically–that drives your online content marketing, is what we’re looking into here.
When you are creating deep content for your business’s marketing plan, a blog might be a no-brainer, but that doesn’t mean you should stop there. Take a moment to review the goal of your business blogging before throwing some words at the internet.
Is the goal of your SEO blog to … Read More »
When blogs first presented themselves, the world wasn’t as hyper-connected as it is now. Most people didn’t frequent the web and even fewer considered a blog as a vehicle for commerce. Even the term blog–an amalgam of the words “website” and “log” or web-log–serves as a clue to how self-serving blogs were. And, because of this legacy, most people don’t see the true potential for business blogs.
At it’s core, business blogging has to be different than your run-of-the-mill blog. Narcissism should be the last reason you create a small business blog. Try these reasons instead and you’ll see far better return for your blogging seo:
1. answer questions: This is especially important if you are in an industry that is highly technical, or have been in your industry long enough to gain insider knowledge. blogging for seo this way … Read More »
As this new world of web content marketing begins to gain familiarity in the minds of the masses, the question of what kind of content needs to be addressed.
When building your business content online, you have to keep in mind the intended audience. Well, anything you put on the web needs to be audience driven, but more so when you are using it to gain customers or attract prospects. Clients who will pay you. For these special readers–above all–you want your content creation to meet these three requirements:
quality – let’s face it, there’s a lot of drivel on the web. Don’t add to it–rise above it.
diversity – same old becomes just old. Keep content fresh and lively with new angles and deeper dives into the material.
relevancy – stick to what you know. Try to keep your … Read More »
You’ve probably seen titles of blog posts with vague entries like “recent updates”, or comprised of witty quips. Now, while this is great for your loyal blog audience or if your blog already has thousands of visitors per day, but these SEO free titles don’t index well with the search engines. Not only that, but that kind of title is really too broad to mean anything to your potential audience.
Writing an effective title for a blog post is like choosing the right net for catching your preferred quarry. Too big holes in the weave and your catch might get away. Too narrow and the net won’t reach as far. Let’s look at some key formula’s to put your title through so they don’t bring in the wrong audience.
Keep it short. Search engines are like children. They need quick … Read More »
We’ve talked before about how your business blog is a constant message being sent out to the cyber void for your customers to pick up whenever they are ready. This is one of the most powerful elements about online content marketing. But what if you could bait the hook that lays in wait; driving traffic past your diligent blogging efforts rather than hoping someone will land on the blog eventually?
In this post we’ve broken down the myriad ways your business blogging can attract readers into three main categories–what I’ll call “devices”–that will help maximize your blog for social impact. Whether you’re first starting a business blog, or your small business blogging is a main-stay in your marketing efforts, you can find something doable in all three of these devices. Remember, however, that combining your efforts will … Read More »
If you’ve spent any time at all in a single career course, then you’re probably an expert in your own right. With Content Marketing, you can capitalize on that expert status and fill post after post with what you know. Here are some quick tips for pulling the story out of your experience.
Trade Secrets -With a little discretion, you can give your customers some sage advice that will make them feel like they’ve won the lottery. Build content in a post or two around some specific secret that let’s customers get away with something. In the long-run, they will appreciate the trust and come back to you for even more business.
Content Marketing Blog Tip of the Day: One of the biggest AHA moments our client’s have with respect to content creation is that they don’t need to be … Read More »
Any new social invention has to pass a gauntlet of acceptance and acclamation before it becomes convention. Cellular etiquette, the proper time to use shouty caps in an email (NEVER!), anything to do with texting, and even what you should talk about on your blog, all still have a ways to go before “how to use it” becomes common knowledge.
But what, then, is the etiquette for a business blog? This has the danger of becoming a multi-post, but let’s start the conversation about blogging for business with humor.
Why humor? Well, when was the last time you saw a serious commercial? When insurance companies start cracking jokes I think it’s safe to say that everyone is using Funny to get their message across.
So, is humor something worth adding to your content marketing?
To answer that, let’s turn the … Read More »
If you are like me you spent most of your childhood glued to the TV set. Despite all the varied content available–even back then, my favorite type of program was the Do It Yourself show. As it turns out, there are a few things that Bob Vila, Hometime, and HGTV can teach us with regards to the creation of content when blogging for business. Creating content with “How To” steps and instructions can be a fantastic way of increasing dwell time, setting you apart as an expert in your field, and getting traffic to your site.
PBS had it right; people love to learn something new. By adding instructional elements to your web content marketing, you create a powerful driver. Nothing builds dwell time like people camping out on your site, learning how to gain an edge on their … Read More »
Innogage is a content marketing company. We help small to mid range businesses with their content creation, business blogging and managing content marketing. Since this is our world, we thought that it would be a good thing to share some of the better lessons we have learned through the years.
For this first installment of the Content Marketing Builder series keeping content fresh & vibrant felt like a great place to start. So let’s just jump into the conversation about building the content you plan to use in your business:
Variety of content is your biggest asset when building your online content marketing platform. There are two major reasons to keep the topics moving and fresh: 1) your blogging audience and 2) the SEO bots. The first is kind of a no-brainer. People get bored fast. By recharging your blog … Read More »