Category: Business Blogging
Any new social invention has to pass a gauntlet of acceptance and acclamation before it becomes convention. Cellular etiquette, the proper time to use shouty caps in an email (NEVER!), anything to do with texting, and even what you should talk about on your blog, all still have a ways to go before “how to use it” becomes common knowledge.
But what, then, is the etiquette for a business blog? This has the danger of becoming a multi-post, but let’s start the conversation about blogging for business with humor.
Why humor? Well, when was the last time you saw a serious commercial? When insurance companies start cracking jokes I think it’s safe to say that everyone is using Funny to get their message across.
So, is humor something worth adding to your content marketing?
To answer that, let’s turn the … Read More »
If you are like me you spent most of your childhood glued to the TV set. Despite all the varied content available–even back then, my favorite type of program was the Do It Yourself show. As it turns out, there are a few things that Bob Vila, Hometime, and HGTV can teach us with regards to the creation of content when blogging for business. Creating content with “How To” steps and instructions can be a fantastic way of increasing dwell time, setting you apart as an expert in your field, and getting traffic to your site.
PBS had it right; people love to learn something new. By adding instructional elements to your web content marketing, you create a powerful driver. Nothing builds dwell time like people camping out on your site, learning how to gain an edge on their … Read More »
Innogage is a content marketing company. We help small to mid range businesses with their content creation, business blogging and managing content marketing. Since this is our world, we thought that it would be a good thing to share some of the better lessons we have learned through the years.
For this first installment of the Content Marketing Builder series keeping content fresh & vibrant felt like a great place to start. So let’s just jump into the conversation about building the content you plan to use in your business:
Variety of content is your biggest asset when building your online content marketing platform. There are two major reasons to keep the topics moving and fresh: 1) your blogging audience and 2) the SEO bots. The first is kind of a no-brainer. People get bored fast. By recharging your blog … Read More »
Want to dominate in content marketing? Well, you can start by answering people’s questions.
So now you’re probably asking: “what questions”?
Well, what’s on everyone’s mind? How about Price? Problems? Comparisons? Which is the Best? What are the reviews?
That’s 5 posts right there. And those posts will drive traffic to your content marketing blog. Why? Because (assuming you actually answer these questions) you are answering the same queries that every business has. After all, you’ve asked those yourself, right?
When it comes to building links in your online content marketing, be sure to write good stuff that people want to share. Don’t hire some company to hand you links out of straw-built directories. You’ll want to take the time to grow your own links through the fertile soil of good content. It is the only way to qualify the links. And … Read More »
We talk a lot about content and the value of quality content in this blog. When it comes to business blogging the charge is more than just good content. If you need a high bar set for your home business blog or content marketing, you can always strive to be a thought leader.
If you want to be a thought leader in your industry there is a simple approach:
Have an opinion…
and then share it.
Of course, it’s easy enough to say: be the best teacher in the world and your customers will love you. But the truth is- that takes a lifetime of effort. But now that the bar has been set, how do we reach for greatness in a hairsbreadth of time?
As with most things, the fundamentals are a good place to start. Let’s look at five simple questions … Read More »
In our previous post about business blogging for B2B we covered wisdom of vetting your content to a sustainable group of employees and writers. We also established that ‘story’ is paramount when creating powerful content for your small business blog. So by now you should have a story, writers and your business blogging software ready to go. What now?
No matter how great your story is, the story, in-and-of itself, can only go so far. To get the most mileage for your brand, you’ll need to have a few other tricks up your sleeve. Here are 7 tools to take your story to new heights:
Timeliness – Look at any Calendar and you will see something worth commenting on every month. Creating posts a few days out from holidays, seasonal changes or Hallmark holidays, you can drive traffic … Read More »
In the world of B2B content marketing, you hear a lot about story being the backbone of your brand. But, how do you insert your brand into that great story of yours? When blogging for business how, exactly, do you wrap that story around your brand effectively — without coming across as forced?
In order for your blog to be successful, you need a sustainable content strategy. You could build your internet business blog all by yourself, but not only is that a bad idea, those goals usually end up getting shelved when business starts pouring in. Having other “owners” to this project can make the business blogging less of a chore and more likely to get done.
Ideally, when looking for help, you’ll want a person with a writing background who knows your company and products very well. This … Read More »
We’ve been there: month four or five of posting regularly on your business blog and you still don’t know if your online content marketing is working. Time to recharge by taking stock of your program. Sure, you could spend hours surfing other online content marketing success stories, but for more actionable results, let’s do a gut-check and see what is really under the hood with your digital content marketing campaign.
The first in this series of tough questions is probably the most obvious question to ask. And yet we tend to forget to ask it when we are in the thick of our workweek. What are your content marketing objectives? are you looking to increase awareness about your company or new product? Are you looking to encourage engagement with your customers? Or, maybe, you honestly just need more sales to … Read More »
If you have spent any time building content or looking into organic search engine marketing tactics, you undoubtedly have come across Facebook as a possible platform. Since Facebook started as a personal social site, you might have some reservations about building Facebook into a search engine marketing blog for your business. As we dive into this topic, you will hopefully find your niche in this rich marketing soil as well as come to understand a little more about content marketing in general.
As with any professional search engine marketing you do, you’ll want to consider the value that you’re providing to your clients and search engine bots. Your content should contain at least one of the 3 E‘s. Provide educational information, empower your audience with the tools to succeed or simply entertain them. Do any one of these things–or … Read More »
I recently came across some notes I took during a content marketing conference about using visuals in content marketing. While excellent text content creation is still crucial to the search engines and building a reliable resource for your clients to rely on, images can move your business blogging to the top of the charts.
As you can imagine, there are plenty of reasons to use visuals when marketing on the web. Despite the need for large amounts of text to make your blog SEO ready, we’re drowning in content. We simply don’t have enough time to read everything that is on the web. That’s obvious, but the point I want to make is that Images cut through the web content marketing like a hot knife. After all, a picture is worth 1,000 words.
Images are also more sharable than text. … Read More »