Category: Blog Strategy
Innogage is a content marketing company. We help small to mid range businesses with their content creation, business blogging and managing content marketing. Since this is our world, we thought that it would be a good thing to share some of the better lessons we have learned through the years.
For this first installment of the Content Marketing Builder series keeping content fresh & vibrant felt like a great place to start. So let’s just jump into the conversation about building the content you plan to use in your business:
Variety of content is your biggest asset when building your online content marketing platform. There are two major reasons to keep the topics moving and fresh: 1) your blogging audience and 2) the SEO bots. The first is kind of a no-brainer. People get bored fast. By recharging your blog … Read More »
There are plenty of blogs out there that expound on how to write better business blogs or how to put the right links in your small business blog or how lovely to make your content for a home business blog. While these are all great topics, I find very few blogs that talk about what your business blog should actually look like. I’d like to take a moment to look at 4 things to think about when crafting your next blog post. Not all of these things need to be in every post, but working them into your blog now and again will create a powerful overall business blog.
1. It’s Your Catchy Commercial
Most of us remember the super bowl because of its ads. We can remember the ad, sometimes, even better than the company it’s promoting. … Read More »
I contend that your search engine marketing blog can be the most valuable tool in your marketing toolbox. But how do you know that it’s the best use of your marketing efforts? Well, whenever I get muddled by all the options presented to me I like to look back at older methods. There is something to be gained from looking at what has been done before. And, with so many different options at your disposal for marketing, it can be hard to tell what to put energy toward. Email marketing, social media updates, sales letters, business blogging, even your facebook page… where and when you should direct your efforts can be daunting. So, let’s look at some old school methods in relation to this current marketing tool to get a handle on your search engine marketing blog:
When was the … Read More »
How do you get ahead of your competition with your blogging SEO? My family’s dinner ritual might have an answer…
We play a game every night at the dinner table. We each have to ask a question for everyone to answer. A popular question from my kids starts with, “What’s your favorite…?” Every time I try to answer the “favorite” question I find myself creating qualifications and contingencies. For example: favorite cookie? Well, during the holidays, it’s Russian teacakes. In the summertime, I love frosted sugar cookies. With my cup of hot tea, you can’t beat shortbread.
This same subdivision of favorites can be put to work for your small business blogging. Just as my favorite cookie depends on the situation, your blog can benefit from timing and circumstances. Having different launching pads that you use can breathe life into your blogging at … Read More »
Your business has a lot of knowledgeable employees. They may products, perform services, talk to customers and know your market and your industry. They spend their days on your product line, in your HR department, in your back office, on the sales force, in customer service and elsewhere.
So tell me – why do you relegate the responsibility of your business blog to the marketing department? Marketers are talented communicators and blog writers but it is impossible for marketers to know as much about your products and services as those people on the front lines. Marketers can preach the company line but they may not be the best ones to do your business blog writing.
Instead – try recruiting different people inside your company to create the blog content and have the marketing department review and edit the blogs … Read More »
How do you get others within the company to become committed, engaged, and passionate about blogging?
Photo Credit: Victor1558 via Compfight cc
This is a question that all of our clients face when they start using Innoblogs. We make collaborative blogging easy with great tools built into Innoblogs, such as, editorial calendars, topic reminders, staleness notifications, ect. However, no tool, not even Innoblogs will build passion into your employees to blog. Here is how we approach it
Let employees participate in selecting and owning their topic focus - You will have a very disengaged employee if you approach the situation by instructing them to just write on this topic. Now I am assuming this isn’t an employee whom has the sole purpose of writing for the company. I’m under the assumption that … Read More »
I work with clients on content creation continuously when they sign up to use the Innoblogs Business Blogging Platform. There are 3 main stages that we go through.
1. Implementation planning
2. Implementation/content building
3. Continue content creation and blog maintenance
During the implementation planning stage we discuss the the goals of their content and blog. Also, we discuss the voice they will use to accomplish these goals. These two building blocks lay the framework that we’ll use to be successful with this tool, and not to get lost from where we originally wanted to go!
Implementation and content building is the time where we build up some content for the launch of our blog. The developers are quickly putting the nuts and bolts together so we have time to prep. Since we know our overall goals and … Read More »
Blogging for business is not a new subject. In fact, you can find thousands of articles discussing the benefits, downfalls, and process to blogging for business. In this post we’re simply going to discuss one issue…
Can you build an audience while writing for SEO?
Yes! You just need to understand how to inject quality SEO into a post that is helpful and relevant to the audience you’re trying to reach!
1. Identify a problem/issue your audience is facing.
2. If you have domain knowledge and can speak to this, then move to step 3. If not, do your research to find a solution or come to a conclusion you believe.
3. Write an article as if speaking to an individual in which you’re invested enough to share your true thoughts and feelings. How would … Read More »
In my earlier post, Content 101, I mentioned the 3 C’s of large-scale content marketing strategizing. Today I’ll dive into day-to-day content planning, once again borrowing some principles from the field of education. After all, content marketing brings customers in by offering something, and often that is information or a skill. Sounds a lot like teaching and learning!
Understanding by design, or backwards design, is a planning framework that starts with the desired end result and, you guessed it, works backward. In teaching, the obvious goal is knowledge, but there are different ways to measure that: written tests or quizzes, performance tasks, or project deliverables, to name a few. I often wrote these objectives as “I Can” statements, as in, “I can identify the four trophic levels,” … Read More »
In keeping with my last post’s theme of questioning, let’s look at the most angst-riddled question every blogger asks him or herself at least once a day:
What should I write about?!
You can have the best blogging platform in the world. (I’m partial to the benefits of Innoblogs…but that’s just me.) You can have a legion of wordsmiths at your disposal. You can even have tons of eager prospects chanting, “Blog! Blog! Blog!” at your web site and a foolproof way to turn those prospects into clients. But the truth is, without a steady stream of quality content…Your. Blog. Will. Die.
Heavy, I know. But an easy way to relieve that what-to-write anxiety is to turn the question around: What do my viewers want to read about? What are the key questions coming from your audience? If you have … Read More »