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Category: Blog Strategy


3 levels of strength for your business blog ROI

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30th March

We’ve talked before about how your business blog is a constant message being sent out to the cyber void for your customers to pick up whenever they are ready. This is one of the most powerful elements about online content marketing. But what if you could bait the hook that lays in wait; driving traffic past your diligent blogging efforts rather than hoping someone will land on the blog eventually?

In this post we’ve broken down the myriad ways your business blogging can attract readers into three main categories–what I’ll call “devices”–that will help maximize your blog for social impact. Whether you’re first starting a business blog, or your small business blogging is a main-stay in your marketing efforts, you can find something doable in all three of these devices. Remember, however, that combining your efforts will … Read More »



Are you an expert? Does your blog audience know that?

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15th March

If you’ve spent any time at all in a single career course, then you’re probably an expert in your own right. With Content Marketing, you can capitalize on that expert status and fill post after post with what you know. Here are some quick tips for pulling the story out of your experience.

Trade Secrets -With a little discretion, you can give your customers some sage advice that will make them feel like they’ve won the lottery. Build content in a post or two around some specific secret that let’s customers get away with something. In the long-run, they will appreciate the trust and come back to you for even more business.

Content Marketing Blog Tip of the Day: One of the biggest AHA moments our client’s have with respect to content creation is that they don’t need to be … Read More »



Content Marketing Builder Part 2 | The Value of How To’s

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30th January

If you are like me you spent most of your childhood glued to the TV set. Despite all the varied content available–even back then, my favorite type of program was the Do It Yourself show. As it turns out, there are a few things that Bob Vila, Hometime, and HGTV can teach us with regards to the creation of content when blogging for business. Creating content with “How To” steps and instructions can be a fantastic way of increasing dwell time, setting you apart as an expert in your field, and getting traffic to your site.

PBS had it right; people love to learn something new. By adding instructional elements to your web content marketing, you create a powerful driver. Nothing builds dwell time like people camping out on your site, learning how to gain an edge on their … Read More »



Content Marketing Builder Part 1 | Variety is the Spice of Life

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15th January

Innogage is a content marketing company. We help small to mid range businesses with their content creation, business blogging and managing content marketing. Since this is our world, we thought that it would be a good thing to share some of the better lessons we have learned through the years.

For this first installment of the Content Marketing Builder series keeping content fresh & vibrant felt like a great place to start. So let’s just jump into the conversation about building the content you plan to use in your business:

Variety of content is your biggest asset when building your online content marketing platform. There are two major reasons to keep the topics moving and fresh: 1) your blogging audience and 2) the SEO bots. The first is kind of a no-brainer. People get bored fast. By recharging your blog … Read More »



4 important things your business blog should have

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11th February

There are plenty of blogs out there that expound on how to write better business blogs or how to put the right links in your small business blog or how lovely to make your content for a home business blog. While these are all great topics, I find very few blogs that talk about what your business blog should actually look like. I’d like to take a moment to look at 4 things to think about when crafting your next blog post. Not all of these things need to be in every post, but working them into your blog now and again will create a powerful overall business blog.

1. It’s Your Catchy Commercial

Most of us remember the super bowl because of its ads. We can remember the ad, sometimes, even better than the company it’s promoting. … Read More »



Comparing a search engine marketing blog to 4 traditional marketing techniques

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5th February

I contend that your search engine marketing blog can be the most valuable tool in your marketing toolbox. But how do you know that it’s the best use of your marketing efforts? Well, whenever I get muddled by all the options presented to me I like to look back at older methods. There is something to be gained from looking at what has been done before. And, with so many different options at your disposal for marketing, it can be hard to tell what to put energy toward. Email marketing, social media updates, sales letters, business blogging, even your facebook page… where and when you should direct your efforts can be daunting. So, let’s look at some old school methods in relation to this current marketing tool to get a handle on your search engine marketing blog:

Search Lights

When was the … Read More »



3 Types of small business blogs to beat your competition

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30th January

How do you get ahead of your competition with your blogging SEO? My family’s dinner ritual might have an answer…

We play a game every night at the dinner table. We each have to ask a question for everyone to answer. A popular question from my kids starts with, “What’s your favorite…?” Every time I try to answer the “favorite” question I find myself creating qualifications and contingencies. For example: favorite cookie? Well, during the holidays, it’s Russian teacakes. In the summertime, I love frosted sugar cookies. With my cup of hot tea, you can’t beat shortbread.

This same subdivision of favorites can be put to work for your small business blogging.  Just as my favorite cookie depends on the situation, your blog can benefit from timing and circumstances. Having different launching pads that you use can breathe life into your blogging at … Read More »



Collaborative blogging as your business blogging engine

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Your business has a lot of knowledgeable employees. They may products, perform services, talk to customers and know your market and your industry. They spend their days on your product line, in your HR department, in your back office, on the sales force, in customer service and elsewhere.

So tell me – why do you relegate the responsibility of your business blog to the marketing department? Marketers are talented communicators and blog writers but it is impossible for marketers to know as much about your products and services as those people on the front lines. Marketers can preach the company line but they may not be the best ones to do your business blog writing.

Instead – try recruiting different people inside your company to create the blog content and have the marketing department review and edit the blogs … Read More »


Motivating Team Members to Blog – 3 Ways that Work

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How do you get others within the company to become committed, engaged, and passionate about blogging?


Photo Credit: Victor1558 via Compfight cc
This is a question that all of our clients face when they start using Innoblogs. We make collaborative blogging easy with great tools built into Innoblogs, such as, editorial calendars, topic reminders, staleness notifications, ect. However, no tool, not even Innoblogs will build passion into your employees to blog. Here is how we approach it

Let employees participate in selecting and owning their topic focus - You will have a very disengaged employee if you approach the situation by instructing them to just write on this topic. Now I am assuming this isn’t an employee whom has the sole purpose of writing for the company. I’m under the assumption that … Read More »


Content Creation for Business Blogs

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I work with clients on content creation continuously when they sign up to use the Innoblogs Business Blogging Platform. There are 3 main stages that we go through.

1. Implementation planning
2. Implementation/content building
3. Continue content creation and blog maintenance

During the implementation planning stage we discuss the the goals of their content and blog. Also, we discuss the voice they will use to accomplish these goals. These two building blocks lay the framework that we’ll use to be successful with this tool, and not to get lost from where we originally wanted to go!

Implementation and content building is the time where we build up some content for the launch of our blog. The developers are quickly putting the nuts and bolts together so we have time to prep. Since we know our overall goals and … Read More »



From our blog

We believe in blogging - that's why we built the Innoblogs business blogging platform. Our blog is about all things digital marketing. Whether you are interested in blogging, search marketing, content marketing or the latest technologies, you'll find it on the Innogage blog!

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