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Category: Blogging for Leads


Content Creation for Business Blogs

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I work with clients on content creation continuously when they sign up to use the Innoblogs Business Blogging Platform. There are 3 main stages that we go through.

1. Implementation planning
2. Implementation/content building
3. Continue content creation and blog maintenance

During the implementation planning stage we discuss the the goals of their content and blog. Also, we discuss the voice they will use to accomplish these goals. These two building blocks lay the framework that we’ll use to be successful with this tool, and not to get lost from where we originally wanted to go!

Implementation and content building is the time where we build up some content for the launch of our blog. The developers are quickly putting the nuts and bolts together so we have time to prep. Since we know our overall goals and … Read More »


Business Blogging – SEO and an Audience?

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Blogging for business is not a new subject. In fact, you can find thousands of articles discussing the benefits, downfalls, and process to blogging for business. In this post we’re simply going to discuss one issue…

Can you build an audience while writing for SEO?

Yes! You just need to understand how to inject quality SEO into a post that is helpful and relevant to the audience you’re trying to reach!

1. Identify a problem/issue your audience is facing.

2. If you have domain knowledge and can speak to this, then move to step 3. If not, do your research to find a solution or come to a conclusion you believe.

3. Write an article as if speaking to an individual in which you’re invested enough to share your true thoughts and feelings. How would … Read More »


Cut the Bull: Blog with a Purpose | Blogging from Content Marketing World

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I am sitting in a session at Content Marketing World by Jason Falls listening to him tear it up on content marketing and specifically on marketing through business blogging.

Many businesses blog but not many really know why or understand how to make it truly valuable.  If you are thinking about blogging or are blogging (but not sure why) then ask yourself this simple question:  WHY should you be blogging. Each time you come up with a reason, ask the same question “WHY” again.  Continue to ask yourself that question until you get to something measurable. Answers such as “because everyone else is doing it” are not acceptable and are also not measurable. You need a reason to blog and that reason needs to be strategic.

[editors note: Jason reviewed our Read More »


Did you miss the CMI presentation on 8 content workflow tools

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Last week the Content Marketing Institute issued a report on the top 8 content workflow tools. Our collaborative business blogging platform, Innoblogs, was the only tool recommended under the Blogging workflow category. This of course made us extremely happy over here at Innogage! We have worked very hard to ensure our business blogging platform stays in front of the pack with careful attention to the ease of use, workflow capabilities, Search Engine Optimization automation and guidance as well as the customer conversion portions of the blogging software.

In case you didn’t have time to pop over to the CMI last week to read up on all the content tools, you can snag a quick glance at the presentation below embedded from the Content Marketing Institute Slideshare. Innoblogs is covered on pages 11 and 12. … Read More »


Content Marketing Institute recommends 8 content production tools including Innoblogs

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The Content Marketing Institute (CMI) today released a whitepaper / presentation on 8 amazing content workflow technologies which greatly enhance your content production efforts. We are very proud that the Innogage collaborative blogging tool, Innoblogs, was included in that list of eight. In fact, Innoblogs was THE ONLY CONTENT TOOL recommended under the category of Blogging Workflow Tools!!

The other categories covered were Content workflow tools (4 recommendations) and Content workflow tools combined with writer networks (3 recommendations).

This report covers information about Innoblogs, what it is and what kind of customer stands to benefit the most from the powerful blogging workflow tools inside our technology. It also gets in under the hood to tell you exactly what you get in the areas of workflow, search engine optimization, and customer conversion. It even covers cost and who some of our … Read More »


Business Blogging: 3 Quick Ways to Get Subscribers

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I heard a great debate today at a client site between to executive team members about their blog.

What is better… an RSS subscriber or an email subscriber?

The battle between the team members was one I have heard before. It reminded me of something I read from Michael Hyatt. A subscriber is a subscriber, right? Wrong…

Email subscriptions in the blogging world are the creme de le creme. It is your list, your asset, your gold that you should place into Fort Knox. With an email subscription list you have total control over the messages sent to your readers.

Here is a quick email benefit list:

You can send a message to readers whenever you would like… with RSS you must write a post!
Email in-boxes gain you a higher level of trust with your readers
Email lists can be … Read More »


Business Blogging – The System of Consistency

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Writers block happens even if you know how to blog. All to often though it can be the dagger that slowly cuts you away from your consistency. Google and other search engines love fresh content on any blog, but most importantly your readers will return more often if you can produce good consistent content! I’m going to highlight some great tips I’ve gathered through my time writing. If you’re looking for a book to dig into more I would recommend Michael Hyatt’s book Platform. It’s perfect for a how to blog guide.

I have started a number of blogs. I have only had one that was very successful, but it was also tied to a project that was only set to happen for 3 months. However, in this 3 months I was the most consistent I had … Read More »


Business Blogging – Building Trust One Step at a Time

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Last week I put together what I feel are the first two steps to building trust when it comes to business blogging. “Purpose” gives us direction, and its connotation to me

portrays a reason why others would want to trust you. They believe in your purpose, and they are either striving to go in the direction you are creating too or would like to see you succeed in your purpose. A purpose in a business plan is something people can connect to emotionally and believe in at a deeper level.

Here is the next step…

Appear “polished” when people are looking.

How does “polish” build trust you may ask… Have you ever been to a site where you can tell they shot the images themselves? How about their headshots? Or do they not have a … Read More »


Business Blogging for Trust in 2 Simple Steps

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It is a simple formula… truthful thoughts + fans’ best interests = TRUST

All too often, we want the “magic pill” that will give us great blogging results without having to follow the proven path of trust. You know the magic pill… the “8 minute workout”… the “lose fat without changing anything in your lifestyle”… you know that pill…

Here two things that you must do at the start to building trust with your blog readers.

1. Have a purpose and write it down

What is the purpose of your product, organization, or service? What problem does it all solve for the user, or what problem does it help the user avoid? Write these down and use them as your guide. Write your blog to help your reader see your point of view, see your passion for how you can help, and why your … Read More »


Business Blogging and SEO: The SEA to interview Tom Williams of Innogage

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On Wednesday, May 9th at 1:30 pm EDT, I will be interviewed by the Search Engine Academy on how to use a collaborative blog to reach your business blogging goals faster and optimize for Search Engines. We will be talking about all kinds of cool stuff like business blogging software, blogging tips for business and the basics of blogging for business.  The interview will be conducted by Nancy Wigal and Tom Petty (no, not the musician… although that would be cool…) from the Search Engine Academy. The Search Engine Academy is a skilled team of SEO practitioners who teach SEO strategies across the globe to individuals, companies and organizations.

The Webinar is free and you might even learn something you didn’t know! Please join up if you are able.

If you want to read … Read More »



From our blog

We believe in blogging - that's why we built the Innoblogs business blogging platform. Our blog is about all things digital marketing. Whether you are interested in blogging, search marketing, content marketing or the latest technologies, you'll find it on the Innogage blog!

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