Category: Blogging for Sales
We’ve been there: month four or five of posting regularly on your business blog and you still don’t know if your online content marketing is working. Time to recharge by taking stock of your program. Sure, you could spend hours surfing other online content marketing success stories, but for more actionable results, let’s do a gut-check and see what is really under the hood with your digital content marketing campaign.
The first in this series of tough questions is probably the most obvious question to ask. And yet we tend to forget to ask it when we are in the thick of our workweek. What are your content marketing objectives? are you looking to increase awareness about your company or new product? Are you looking to encourage engagement with your customers? Or, maybe, you honestly just need more sales to … Read More »
I contend that your search engine marketing blog can be the most valuable tool in your marketing toolbox. But how do you know that it’s the best use of your marketing efforts? Well, whenever I get muddled by all the options presented to me I like to look back at older methods. There is something to be gained from looking at what has been done before. And, with so many different options at your disposal for marketing, it can be hard to tell what to put energy toward. Email marketing, social media updates, sales letters, business blogging, even your facebook page… where and when you should direct your efforts can be daunting. So, let’s look at some old school methods in relation to this current marketing tool to get a handle on your search engine marketing blog:
When was the … Read More »
How do you get others within the company to become committed, engaged, and passionate about blogging?
Photo Credit: Victor1558 via Compfight cc
This is a question that all of our clients face when they start using Innoblogs. We make collaborative blogging easy with great tools built into Innoblogs, such as, editorial calendars, topic reminders, staleness notifications, ect. However, no tool, not even Innoblogs will build passion into your employees to blog. Here is how we approach it
Let employees participate in selecting and owning their topic focus - You will have a very disengaged employee if you approach the situation by instructing them to just write on this topic. Now I am assuming this isn’t an employee whom has the sole purpose of writing for the company. I’m under the assumption that … Read More »
I work with clients on content creation continuously when they sign up to use the Innoblogs Business Blogging Platform. There are 3 main stages that we go through.
1. Implementation planning
2. Implementation/content building
3. Continue content creation and blog maintenance
During the implementation planning stage we discuss the the goals of their content and blog. Also, we discuss the voice they will use to accomplish these goals. These two building blocks lay the framework that we’ll use to be successful with this tool, and not to get lost from where we originally wanted to go!
Implementation and content building is the time where we build up some content for the launch of our blog. The developers are quickly putting the nuts and bolts together so we have time to prep. Since we know our overall goals and … Read More »
Blogging for business is not a new subject. In fact, you can find thousands of articles discussing the benefits, downfalls, and process to blogging for business. In this post we’re simply going to discuss one issue…
Can you build an audience while writing for SEO?
Yes! You just need to understand how to inject quality SEO into a post that is helpful and relevant to the audience you’re trying to reach!
1. Identify a problem/issue your audience is facing.
2. If you have domain knowledge and can speak to this, then move to step 3. If not, do your research to find a solution or come to a conclusion you believe.
3. Write an article as if speaking to an individual in which you’re invested enough to share your true thoughts and feelings. How would … Read More »
I am sitting in a session at Content Marketing World by Jason Falls listening to him tear it up on content marketing and specifically on marketing through business blogging.
Many businesses blog but not many really know why or understand how to make it truly valuable. If you are thinking about blogging or are blogging (but not sure why) then ask yourself this simple question: WHY should you be blogging. Each time you come up with a reason, ask the same question “WHY” again. Continue to ask yourself that question until you get to something measurable. Answers such as “because everyone else is doing it” are not acceptable and are also not measurable. You need a reason to blog and that reason needs to be strategic.
[editors note: Jason reviewed our Read More »
Last week the Content Marketing Institute issued a report on the top 8 content workflow tools. Our collaborative business blogging platform, Innoblogs, was the only tool recommended under the Blogging workflow category. This of course made us extremely happy over here at Innogage! We have worked very hard to ensure our business blogging platform stays in front of the pack with careful attention to the ease of use, workflow capabilities, Search Engine Optimization automation and guidance as well as the customer conversion portions of the blogging software.
In case you didn’t have time to pop over to the CMI last week to read up on all the content tools, you can snag a quick glance at the presentation below embedded from the Content Marketing Institute Slideshare. Innoblogs is covered on pages 11 and 12. … Read More »
The Content Marketing Institute (CMI) today released a whitepaper / presentation on 8 amazing content workflow technologies which greatly enhance your content production efforts. We are very proud that the Innogage collaborative blogging tool, Innoblogs, was included in that list of eight. In fact, Innoblogs was THE ONLY CONTENT TOOL recommended under the category of Blogging Workflow Tools!!
The other categories covered were Content workflow tools (4 recommendations) and Content workflow tools combined with writer networks (3 recommendations).
This report covers information about Innoblogs, what it is and what kind of customer stands to benefit the most from the powerful blogging workflow tools inside our technology. It also gets in under the hood to tell you exactly what you get in the areas of workflow, search engine optimization, and customer conversion. It even covers cost and who some of our … Read More »
I heard a great debate today at a client site between to executive team members about their blog.
What is better… an RSS subscriber or an email subscriber?
The battle between the team members was one I have heard before. It reminded me of something I read from Michael Hyatt. A subscriber is a subscriber, right? Wrong…
Email subscriptions in the blogging world are the creme de le creme. It is your list, your asset, your gold that you should place into Fort Knox. With an email subscription list you have total control over the messages sent to your readers.
Here is a quick email benefit list:
You can send a message to readers whenever you would like… with RSS you must write a post!
Email in-boxes gain you a higher level of trust with your readers
Email lists can be … Read More »
Writers block happens even if you know how to blog. All to often though it can be the dagger that slowly cuts you away from your consistency. Google and other search engines love fresh content on any blog, but most importantly your readers will return more often if you can produce good consistent content! I’m going to highlight some great tips I’ve gathered through my time writing. If you’re looking for a book to dig into more I would recommend Michael Hyatt’s book Platform. It’s perfect for a how to blog guide.
I have started a number of blogs. I have only had one that was very successful, but it was also tied to a project that was only set to happen for 3 months. However, in this 3 months I was the most consistent I had … Read More »