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Category: Blogging Tips


Using visual assets for content marketing

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11th March

I recently came across some notes I took during a content marketing conference about using visuals in content marketing. While excellent text content creation is still crucial to the search engines and building a reliable resource for your clients to rely on, images can move your business blogging to the top of the charts.

As you can imagine, there are plenty of reasons to use visuals when marketing on the web. Despite the need for large amounts of text to make your blog SEO ready, we’re drowning in content. We simply don’t have enough time to read everything that is on the web. That’s obvious, but the point I want to make is that Images cut through the web content marketing like a hot knife. After all, a picture is worth 1,000 words.

Images are also more sharable than text. … Read More »



5 steps to make your B2B Content Marketing effective

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3rd March

Is content marketing worth the weight content marketing professionals are giving it? Sure, you hear a lot of buzz about blogging for business and SEO content being a powerful marketing tool, but how do you know what the real value of your content marketing strategy is? To answer that, I think it goes back to the old adage: GIGO.

As with anything in marketing, your results are largely based on how much effort and focus you give it. But before we go too far into this post, let’s get one thing straight: there are enough companies out there who have made effective use of blogging for business that we can rest assured of its overall effectiveness as a marketing tool. But how are B2B companies, specifically, making this effort effective and successful?

There are 5 major things that … Read More »



4 important things your business blog should have

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11th February

There are plenty of blogs out there that expound on how to write better business blogs or how to put the right links in your small business blog or how lovely to make your content for a home business blog. While these are all great topics, I find very few blogs that talk about what your business blog should actually look like. I’d like to take a moment to look at 4 things to think about when crafting your next blog post. Not all of these things need to be in every post, but working them into your blog now and again will create a powerful overall business blog.

1. It’s Your Catchy Commercial

Most of us remember the super bowl because of its ads. We can remember the ad, sometimes, even better than the company it’s promoting. … Read More »



3 Types of small business blogs to beat your competition

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30th January

How do you get ahead of your competition with your blogging SEO? My family’s dinner ritual might have an answer…

We play a game every night at the dinner table. We each have to ask a question for everyone to answer. A popular question from my kids starts with, “What’s your favorite…?” Every time I try to answer the “favorite” question I find myself creating qualifications and contingencies. For example: favorite cookie? Well, during the holidays, it’s Russian teacakes. In the summertime, I love frosted sugar cookies. With my cup of hot tea, you can’t beat shortbread.

This same subdivision of favorites can be put to work for your small business blogging.  Just as my favorite cookie depends on the situation, your blog can benefit from timing and circumstances. Having different launching pads that you use can breathe life into your blogging at … Read More »



Collaborative blogging as your business blogging engine

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Your business has a lot of knowledgeable employees. They may products, perform services, talk to customers and know your market and your industry. They spend their days on your product line, in your HR department, in your back office, on the sales force, in customer service and elsewhere.

So tell me – why do you relegate the responsibility of your business blog to the marketing department? Marketers are talented communicators and blog writers but it is impossible for marketers to know as much about your products and services as those people on the front lines. Marketers can preach the company line but they may not be the best ones to do your business blog writing.

Instead – try recruiting different people inside your company to create the blog content and have the marketing department review and edit the blogs … Read More »


Blogging for SEO vs Audience Building | Can you do them both?

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It’s an eternal struggle… do you write for the web or do you write for your audience? The answer you write for your audience, who are on the web and need to find your content. So yes – you write for both.

Many people believe that writing for the web, aka writing for Search Engines (SEO), will destroy your ability to write for your audience and build a loyal following. This is not true at all. It simply means you have to spend more time writing strategically. You can incorporate keywords and phrases into your blogs that do not detract from the nature, style or tone of your writing. You can blog for people and you can blog for SEO at the same time.

Here are a few easy steps you can employ to help you blog strategically, for SEO and for … Read More »


Motivating Team Members to Blog – 3 Ways that Work

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How do you get others within the company to become committed, engaged, and passionate about blogging?


Photo Credit: Victor1558 via Compfight cc
This is a question that all of our clients face when they start using Innoblogs. We make collaborative blogging easy with great tools built into Innoblogs, such as, editorial calendars, topic reminders, staleness notifications, ect. However, no tool, not even Innoblogs will build passion into your employees to blog. Here is how we approach it

Let employees participate in selecting and owning their topic focus - You will have a very disengaged employee if you approach the situation by instructing them to just write on this topic. Now I am assuming this isn’t an employee whom has the sole purpose of writing for the company. I’m under the assumption that … Read More »


Content Creation for Business Blogs

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I work with clients on content creation continuously when they sign up to use the Innoblogs Business Blogging Platform. There are 3 main stages that we go through.

1. Implementation planning
2. Implementation/content building
3. Continue content creation and blog maintenance

During the implementation planning stage we discuss the the goals of their content and blog. Also, we discuss the voice they will use to accomplish these goals. These two building blocks lay the framework that we’ll use to be successful with this tool, and not to get lost from where we originally wanted to go!

Implementation and content building is the time where we build up some content for the launch of our blog. The developers are quickly putting the nuts and bolts together so we have time to prep. Since we know our overall goals and … Read More »


Business Blogging – SEO and an Audience?

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Blogging for business is not a new subject. In fact, you can find thousands of articles discussing the benefits, downfalls, and process to blogging for business. In this post we’re simply going to discuss one issue…

Can you build an audience while writing for SEO?

Yes! You just need to understand how to inject quality SEO into a post that is helpful and relevant to the audience you’re trying to reach!

1. Identify a problem/issue your audience is facing.

2. If you have domain knowledge and can speak to this, then move to step 3. If not, do your research to find a solution or come to a conclusion you believe.

3. Write an article as if speaking to an individual in which you’re invested enough to share your true thoughts and feelings. How would … Read More »


Business Blogging Tips and Techniques from Mark Henson at Sparkspace | AMA B2B SIG

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Mark Henson is the Chief Imagination Officer at Sparkspace, a company that sparks new thinking with its unique conference space and inspirational programs for teams. Mark spoke recently at the Columbus American Marketing Association B2B Special Interest Group on the topic of business blogging and how to use blogging for your business. This is near and dear to my heart at Innogage because we love our Innoblogs business blogging software used by many companies. Innogage is also the official Sponsor of this Columbus-chapter of the AMA.

All blogging should be designed such that it drives business to you. Of course before you even go down the blogging path, you need to determine if a business blog is an appropriate digital marketing tool you should put into … Read More »



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We believe in blogging - that's why we built the Innoblogs business blogging platform. Our blog is about all things digital marketing. Whether you are interested in blogging, search marketing, content marketing or the latest technologies, you'll find it on the Innogage blog!

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