Category: Blogging Tips
Your business has a lot of knowledgeable employees. They may products, perform services, talk to customers and know your market and your industry. They spend their days on your product line, in your HR department, in your back office, on the sales force, in customer service and elsewhere.
So tell me – why do you relegate the responsibility of your business blog to the marketing department? Marketers are talented communicators and blog writers but it is impossible for marketers to know as much about your products and services as those people on the front lines. Marketers can preach the company line but they may not be the best ones to do your business blog writing.
Instead – try recruiting different people inside your company to create the blog content and have the marketing department review and edit the blogs … Read More »
It’s an eternal struggle… do you write for the web or do you write for your audience? The answer you write for your audience, who are on the web and need to find your content. So yes – you write for both.
Many people believe that writing for the web, aka writing for Search Engines (SEO), will destroy your ability to write for your audience and build a loyal following. This is not true at all. It simply means you have to spend more time writing strategically. You can incorporate keywords and phrases into your blogs that do not detract from the nature, style or tone of your writing. You can blog for people and you can blog for SEO at the same time.
Here are a few easy steps you can employ to help you blog strategically, for SEO and for … Read More »
How do you get others within the company to become committed, engaged, and passionate about blogging?
Photo Credit: Victor1558 via Compfight cc
This is a question that all of our clients face when they start using Innoblogs. We make collaborative blogging easy with great tools built into Innoblogs, such as, editorial calendars, topic reminders, staleness notifications, ect. However, no tool, not even Innoblogs will build passion into your employees to blog. Here is how we approach it
Let employees participate in selecting and owning their topic focus - You will have a very disengaged employee if you approach the situation by instructing them to just write on this topic. Now I am assuming this isn’t an employee whom has the sole purpose of writing for the company. I’m under the assumption that … Read More »
I work with clients on content creation continuously when they sign up to use the Innoblogs Business Blogging Platform. There are 3 main stages that we go through.
1. Implementation planning
2. Implementation/content building
3. Continue content creation and blog maintenance
During the implementation planning stage we discuss the the goals of their content and blog. Also, we discuss the voice they will use to accomplish these goals. These two building blocks lay the framework that we’ll use to be successful with this tool, and not to get lost from where we originally wanted to go!
Implementation and content building is the time where we build up some content for the launch of our blog. The developers are quickly putting the nuts and bolts together so we have time to prep. Since we know our overall goals and … Read More »
Blogging for business is not a new subject. In fact, you can find thousands of articles discussing the benefits, downfalls, and process to blogging for business. In this post we’re simply going to discuss one issue…
Can you build an audience while writing for SEO?
Yes! You just need to understand how to inject quality SEO into a post that is helpful and relevant to the audience you’re trying to reach!
1. Identify a problem/issue your audience is facing.
2. If you have domain knowledge and can speak to this, then move to step 3. If not, do your research to find a solution or come to a conclusion you believe.
3. Write an article as if speaking to an individual in which you’re invested enough to share your true thoughts and feelings. How would … Read More »
Mark Henson is the Chief Imagination Officer at Sparkspace, a company that sparks new thinking with its unique conference space and inspirational programs for teams. Mark spoke recently at the Columbus American Marketing Association B2B Special Interest Group on the topic of business blogging and how to use blogging for your business. This is near and dear to my heart at Innogage because we love our Innoblogs business blogging software used by many companies. Innogage is also the official Sponsor of this Columbus-chapter of the AMA.
All blogging should be designed such that it drives business to you. Of course before you even go down the blogging path, you need to determine if a business blog is an appropriate digital marketing tool you should put into … Read More »
Does your business blog have social share links for easy social distribution of your content? If so, GREAT!
Does your business blog expose how many people are sharing… or more likely NOT sharing your blog posts? Hmmmm – not so great.
The fact is, most business blogs do not get shared a lot. Why would you expose that fact to readers who come to your blog? It’s like hanging out a banner that says “Our blog sucks and has no credibility! Please leave without reading.”
You work for a business that sells products and or services to other businesses… I get that. After all, that is what Innogage Digital Marketing is! We sell Digital Marketing Consulting and Business Blogging Technology to help businesses improve website traffic, content marketing, conversion, ROI and more.
Your blog gets traffic but not insane traffic and most readers do … Read More »
I am sitting in a session at Content Marketing World by Jason Falls listening to him tear it up on content marketing and specifically on marketing through business blogging.
Many businesses blog but not many really know why or understand how to make it truly valuable. If you are thinking about blogging or are blogging (but not sure why) then ask yourself this simple question: WHY should you be blogging. Each time you come up with a reason, ask the same question “WHY” again. Continue to ask yourself that question until you get to something measurable. Answers such as “because everyone else is doing it” are not acceptable and are also not measurable. You need a reason to blog and that reason needs to be strategic.
[editors note: Jason reviewed our Read More »
The Content Marketing Institute (CMI) today released a whitepaper / presentation on 8 amazing content workflow technologies which greatly enhance your content production efforts. We are very proud that the Innogage collaborative blogging tool, Innoblogs, was included in that list of eight. In fact, Innoblogs was THE ONLY CONTENT TOOL recommended under the category of Blogging Workflow Tools!!
The other categories covered were Content workflow tools (4 recommendations) and Content workflow tools combined with writer networks (3 recommendations).
This report covers information about Innoblogs, what it is and what kind of customer stands to benefit the most from the powerful blogging workflow tools inside our technology. It also gets in under the hood to tell you exactly what you get in the areas of workflow, search engine optimization, and customer conversion. It even covers cost and who some of our … Read More »
Organizing a blog that has a number of contributors is not an easy task. There are a few keys you need to have in place before you can be truly successful.
When I first was assigned the task of organizing employees to write content for a blog it reminded me a lot of coaching. As with coaching, you must be organized, have a plan, and bring energy to the task at hand. It isn’t easy writing each week for your employer, and one tip is to really align your team with their passions. It will be so much easier for you to do your job around creating content if you employees are excited to write. Here is a list of organizational “must-haves”!
List of Topics - I have seen the most success when the blog team meets and builds this together at … Read More »