Category: SEO Blogging
It’s an eternal struggle… do you write for the web or do you write for your audience? The answer you write for your audience, who are on the web and need to find your content. So yes – you write for both.
Many people believe that writing for the web, aka writing for Search Engines (SEO), will destroy your ability to write for your audience and build a loyal following. This is not true at all. It simply means you have to spend more time writing strategically. You can incorporate keywords and phrases into your blogs that do not detract from the nature, style or tone of your writing. You can blog for people and you can blog for SEO at the same time.
Here are a few easy steps you can employ to help you blog strategically, for SEO and for … Read More »
Blogging for business is not a new subject. In fact, you can find thousands of articles discussing the benefits, downfalls, and process to blogging for business. In this post we’re simply going to discuss one issue…
Can you build an audience while writing for SEO?
Yes! You just need to understand how to inject quality SEO into a post that is helpful and relevant to the audience you’re trying to reach!
1. Identify a problem/issue your audience is facing.
2. If you have domain knowledge and can speak to this, then move to step 3. If not, do your research to find a solution or come to a conclusion you believe.
3. Write an article as if speaking to an individual in which you’re invested enough to share your true thoughts and feelings. How would … Read More »
I am sitting in a session at Content Marketing World by Jason Falls listening to him tear it up on content marketing and specifically on marketing through business blogging.
Many businesses blog but not many really know why or understand how to make it truly valuable. If you are thinking about blogging or are blogging (but not sure why) then ask yourself this simple question: WHY should you be blogging. Each time you come up with a reason, ask the same question “WHY” again. Continue to ask yourself that question until you get to something measurable. Answers such as “because everyone else is doing it” are not acceptable and are also not measurable. You need a reason to blog and that reason needs to be strategic.
[editors note: Jason reviewed our Read More »
Businesses that serve a small local area always want data down to their neighbors for their SEO. I don’t blame them, but unfortunately we can’t spy on our neighbors through their windows without having some legal problems. So we turn to our great internet search tools to find out what our neighbors are looking for and how they put it into words. PROBLEM! There isn’t enough data in Google for this area…
As a business that is pushing into the internet marketing world you have probably come across this problem when looking at a very specific geographical regions. I’m talking about towns, townships, small cities, and places where the town center may just be a post office!
We face this same problem with clients who sell to local cities and towns. Local search engine optimization tips are something our clients ask … Read More »
There are advanced processes in websites that can be made simple in minutes. This is one reason why I am such a huge fan of WordPress and the WordPress community. We all face the same problems and tasks with our blog, and the developer community responds by making quick additions to the WordPress system via WordPress Plugins.
When I first started blogging I realized there were a number of things that I wanted to do that would make my blogging better. However, I didn’t have a deep understanding of code to where I could just start writing from scratch. Then I found WordPress Plugins and quickly realized you can treat the plugin directory much like you treat Google. Put in your problem and it will list plugins developers have created to address that problem! And most are FREE! WOW!
Here are … Read More »
The Content Marketing Institute (CMI) today released a whitepaper / presentation on 8 amazing content workflow technologies which greatly enhance your content production efforts. We are very proud that the Innogage collaborative blogging tool, Innoblogs, was included in that list of eight. In fact, Innoblogs was THE ONLY CONTENT TOOL recommended under the category of Blogging Workflow Tools!!
The other categories covered were Content workflow tools (4 recommendations) and Content workflow tools combined with writer networks (3 recommendations).
This report covers information about Innoblogs, what it is and what kind of customer stands to benefit the most from the powerful blogging workflow tools inside our technology. It also gets in under the hood to tell you exactly what you get in the areas of workflow, search engine optimization, and customer conversion. It even covers cost and who some of our … Read More »
I heard a great debate today at a client site between to executive team members about their blog.
What is better… an RSS subscriber or an email subscriber?
The battle between the team members was one I have heard before. It reminded me of something I read from Michael Hyatt. A subscriber is a subscriber, right? Wrong…
Email subscriptions in the blogging world are the creme de le creme. It is your list, your asset, your gold that you should place into Fort Knox. With an email subscription list you have total control over the messages sent to your readers.
Here is a quick email benefit list:
You can send a message to readers whenever you would like… with RSS you must write a post!
Email in-boxes gain you a higher level of trust with your readers
Email lists can be … Read More »
Writers block happens even if you know how to blog. All to often though it can be the dagger that slowly cuts you away from your consistency. Google and other search engines love fresh content on any blog, but most importantly your readers will return more often if you can produce good consistent content! I’m going to highlight some great tips I’ve gathered through my time writing. If you’re looking for a book to dig into more I would recommend Michael Hyatt’s book Platform. It’s perfect for a how to blog guide.
I have started a number of blogs. I have only had one that was very successful, but it was also tied to a project that was only set to happen for 3 months. However, in this 3 months I was the most consistent I had … Read More »
It is a simple formula… truthful thoughts + fans’ best interests = TRUST
All too often, we want the “magic pill” that will give us great blogging results without having to follow the proven path of trust. You know the magic pill… the “8 minute workout”… the “lose fat without changing anything in your lifestyle”… you know that pill…
Here two things that you must do at the start to building trust with your blog readers.
1. Have a purpose and write it down
What is the purpose of your product, organization, or service? What problem does it all solve for the user, or what problem does it help the user avoid? Write these down and use them as your guide. Write your blog to help your reader see your point of view, see your passion for how you can help, and why your … Read More »
On Wednesday, May 9th at 1:30 pm EDT, I will be interviewed by the Search Engine Academy on how to use a collaborative blog to reach your business blogging goals faster and optimize for Search Engines. We will be talking about all kinds of cool stuff like business blogging software, blogging tips for business and the basics of blogging for business. The interview will be conducted by Nancy Wigal and Tom Petty (no, not the musician… although that would be cool…) from the Search Engine Academy. The Search Engine Academy is a skilled team of SEO practitioners who teach SEO strategies across the globe to individuals, companies and organizations.
The Webinar is free and you might even learn something you didn’t know! Please join up if you are able.
If you want to read … Read More »