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Category: SEO Blogging


4 important things your business blog should have

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11th February

There are plenty of blogs out there that expound on how to write better business blogs or how to put the right links in your small business blog or how lovely to make your content for a home business blog. While these are all great topics, I find very few blogs that talk about what your business blog should actually look like. I’d like to take a moment to look at 4 things to think about when crafting your next blog post. Not all of these things need to be in every post, but working them into your blog now and again will create a powerful overall business blog.

1. It’s Your Catchy Commercial

Most of us remember the super bowl because of its ads. We can remember the ad, sometimes, even better than the company it’s promoting. … Read More »



Comparing a search engine marketing blog to 4 traditional marketing techniques

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5th February

I contend that your search engine marketing blog can be the most valuable tool in your marketing toolbox. But how do you know that it’s the best use of your marketing efforts? Well, whenever I get muddled by all the options presented to me I like to look back at older methods. There is something to be gained from looking at what has been done before. And, with so many different options at your disposal for marketing, it can be hard to tell what to put energy toward. Email marketing, social media updates, sales letters, business blogging, even your facebook page… where and when you should direct your efforts can be daunting. So, let’s look at some old school methods in relation to this current marketing tool to get a handle on your search engine marketing blog:

Search Lights

When was the … Read More »



Blogging for SEO vs Audience Building | Can you do them both?

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It’s an eternal struggle… do you write for the web or do you write for your audience? The answer you write for your audience, who are on the web and need to find your content. So yes – you write for both.

Many people believe that writing for the web, aka writing for Search Engines (SEO), will destroy your ability to write for your audience and build a loyal following. This is not true at all. It simply means you have to spend more time writing strategically. You can incorporate keywords and phrases into your blogs that do not detract from the nature, style or tone of your writing. You can blog for people and you can blog for SEO at the same time.

Here are a few easy steps you can employ to help you blog strategically, for SEO and for … Read More »


Business Blogging – SEO and an Audience?

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Blogging for business is not a new subject. In fact, you can find thousands of articles discussing the benefits, downfalls, and process to blogging for business. In this post we’re simply going to discuss one issue…

Can you build an audience while writing for SEO?

Yes! You just need to understand how to inject quality SEO into a post that is helpful and relevant to the audience you’re trying to reach!

1. Identify a problem/issue your audience is facing.

2. If you have domain knowledge and can speak to this, then move to step 3. If not, do your research to find a solution or come to a conclusion you believe.

3. Write an article as if speaking to an individual in which you’re invested enough to share your true thoughts and feelings. How would … Read More »


Cut the Bull: Blog with a Purpose | Blogging from Content Marketing World

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I am sitting in a session at Content Marketing World by Jason Falls listening to him tear it up on content marketing and specifically on marketing through business blogging.

Many businesses blog but not many really know why or understand how to make it truly valuable.  If you are thinking about blogging or are blogging (but not sure why) then ask yourself this simple question:  WHY should you be blogging. Each time you come up with a reason, ask the same question “WHY” again.  Continue to ask yourself that question until you get to something measurable. Answers such as “because everyone else is doing it” are not acceptable and are also not measurable. You need a reason to blog and that reason needs to be strategic.

[editors note: Jason reviewed our Read More »


5 Steps for Search Engine Optimization in a Local Area

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Businesses that serve a small local area always want data down to their neighbors for their SEO. I don’t blame them, but unfortunately we can’t spy on our neighbors through their windows without having some legal problems. So we turn to our great internet search tools to find out what our neighbors are looking for and how they put it into words. PROBLEM! There isn’t enough data in Google for this area…

As a business that is pushing into the internet marketing world you have probably come across this problem when looking at a very specific geographical regions. I’m talking about towns, townships, small cities, and places where the town center may just be a post office!

We face this same problem with clients who sell to local cities and towns. Local search engine optimization tips are something our clients ask … Read More »


4 WordPress Plugins that can dramatically improve SEO today

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There are advanced processes in websites that can be made simple in minutes. This is one reason why I am such a huge fan of WordPress and the WordPress community. We all face the same problems and tasks with our blog, and the developer community responds by making quick additions to the WordPress system via WordPress Plugins.

When I first started blogging I realized there were a number of things that I wanted to do that would make my blogging better. However, I didn’t have a deep understanding of code to where I could just start writing from scratch. Then I found WordPress Plugins and quickly realized you can treat the plugin directory much like you treat Google. Put in your problem and it will list plugins developers have created to address that problem! And most are FREE! WOW!

Here are … Read More »


Content Marketing Institute recommends 8 content production tools including Innoblogs

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The Content Marketing Institute (CMI) today released a whitepaper / presentation on 8 amazing content workflow technologies which greatly enhance your content production efforts. We are very proud that the Innogage collaborative blogging tool, Innoblogs, was included in that list of eight. In fact, Innoblogs was THE ONLY CONTENT TOOL recommended under the category of Blogging Workflow Tools!!

The other categories covered were Content workflow tools (4 recommendations) and Content workflow tools combined with writer networks (3 recommendations).

This report covers information about Innoblogs, what it is and what kind of customer stands to benefit the most from the powerful blogging workflow tools inside our technology. It also gets in under the hood to tell you exactly what you get in the areas of workflow, search engine optimization, and customer conversion. It even covers cost and who some of our … Read More »


Business Blogging: 3 Quick Ways to Get Subscribers

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I heard a great debate today at a client site between to executive team members about their blog.

What is better… an RSS subscriber or an email subscriber?

The battle between the team members was one I have heard before. It reminded me of something I read from Michael Hyatt. A subscriber is a subscriber, right? Wrong…

Email subscriptions in the blogging world are the creme de le creme. It is your list, your asset, your gold that you should place into Fort Knox. With an email subscription list you have total control over the messages sent to your readers.

Here is a quick email benefit list:

You can send a message to readers whenever you would like… with RSS you must write a post!
Email in-boxes gain you a higher level of trust with your readers
Email lists can be … Read More »


Business Blogging – The System of Consistency

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Writers block happens even if you know how to blog. All to often though it can be the dagger that slowly cuts you away from your consistency. Google and other search engines love fresh content on any blog, but most importantly your readers will return more often if you can produce good consistent content! I’m going to highlight some great tips I’ve gathered through my time writing. If you’re looking for a book to dig into more I would recommend Michael Hyatt’s book Platform. It’s perfect for a how to blog guide.

I have started a number of blogs. I have only had one that was very successful, but it was also tied to a project that was only set to happen for 3 months. However, in this 3 months I was the most consistent I had … Read More »



From our blog

We believe in blogging - that's why we built the Innoblogs business blogging platform. Our blog is about all things digital marketing. Whether you are interested in blogging, search marketing, content marketing or the latest technologies, you'll find it on the Innogage blog!

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