How to Reboot Your Content For a Mobile World by Mitch Joel, Author of Six Pixels of Separation

Marketers today are terribly confused in the world of online content marketing. Everyone is preaching a different method and things are changing so fast Marketers are spinning.  What we do know is that there is a massive shift from indirect relationship to direct relationship.

If you connect with a brand (like Target) on Facebook and then purchase headphones (Beats by Dre) from Target… where is the directly relationship? is it between you and Beats by Dre? Is it between you and Target? Maybe it’s between you and Facebook? Who knows… maybe it’s all THREE! So the connection goes Beats by Dre, through Target, enabled by Facebook, recommended by your friends, to you.

The complexity of marketing has not decreased with technology – it has … Read More »

Last week the Content Marketing Institute issued a report on the top 8 content workflow tools. Our collaborative business blogging platform, Innoblogs, was the only tool recommended under the Blogging workflow category. This of course made us extremely happy over here at Innogage! We have worked very hard to ensure our business blogging platform stays in front of the pack with careful attention to the ease of use, workflow capabilities, Search Engine Optimization automation and guidance as well as the customer conversion portions of the blogging software.

In case you didn’t have time to pop over to the CMI last week to read up on all the content tools, you can snag a quick glance at the presentation below embedded from the Content Marketing Institute Slideshare. Innoblogs is covered on pages 11 and 12. … Read More »

The Content Marketing Institute (CMI) today released a whitepaper / presentation on 8 amazing content workflow technologies which greatly enhance your content production efforts. We are very proud that the Innogage collaborative blogging tool, Innoblogs, was included in that list of eight. In fact, Innoblogs was THE ONLY CONTENT TOOL recommended under the category of Blogging Workflow Tools!!

The other categories covered were Content workflow tools (4 recommendations) and Content workflow tools combined with writer networks (3 recommendations).

This report covers information about Innoblogs, what it is and what kind of customer stands to benefit the most from the powerful blogging workflow tools inside our technology. It also gets in under the hood to tell you exactly what you get in the areas of workflow, search engine optimization, and customer conversion. It even covers cost and who some of our … Read More »

Innogage was a sponsor at the OHSPRA conference last week. While I was there, I had the privilege of sitting in on the keynote presentation of Kim Vann, Community Development Coordinator for Joplin Schools.

In 2011, incredibly destructive EF5 Multi-vortex tornado that ripped through Joplin Missouri, destroying much of the city and obliterating most of the schools. It left 160 people dead in its wake including 16 students from the Joplin schools.

Although Joplin is no stranger to tornadoes, no one was ready for something of this magnitude.  Here are a few lessons learned that Kim shared with the group.

1. Do not get immune to the sound of the tornado sirens. If you live in a Midwest town (such as I do), you hear the tornado sirens go off on a regular basis. … Read More »

One of the things we are very proud of at innogage is our business blogging software, innoblogs. About a year ago, we got a little nuts with our blogging software and our goal to crack the ROI nut. We developed a mantra at innogage called “Search and Convert”. In other words, any enhancements to our blogging software were immediately halted if they did not relate explicitly to Search Engine Optimization or Customer Conversion – the two pieces of the ROI puzzle in social media.

The result was a cool piece of technology called the Search Engine Optimizer inside Innoblogs that coaches non-technical / non-SEO writers during the blog creation process to ensure that blog posts are strategic and driving brand, as well as being optimized for the RIGHT keywords and phrases for SEO.

Read More »

It’s official.  InnoGage is powering up the big boys with our business blogging software, InnoBlogs.

In conjunction with our good friends at Crown Partners, InnoGage launched ST-Ericsson’s Technology Blog at the Mobile World Congress to help drive ST-Ericsson’s corporate strategy of increased communication and engagement with the mobile technology world.

ST-Ericsson, a joint venture between STMicroelectronics and Ericsson is a $3.6B company that produces cutting edge technologies focused heavily on the mobile computing industry.  Most people don’t know that some of the most critical components inside their mobile phone or Android device come from ST-Ericsson.  If the phone is the chassis, ST-Ericsson is the v-8 engine.

ST-Ericsson’s Technology blog was created to produce real high tech content that is focused on the mobile tech community.  Most recently, … Read More »

InnoGage was recently accepted into the WhippleHill Communications Technology Ecosystem. WhippleHill Communications provides targeted communications solutions for independent schools seeking next-generation Web services. In addition to offering their proprietary technology, Podium, WhippleHill partners with best-in-breed technology companies to extend their offerings without over-extending their expertise. It is an honor to be counted among so many other great companies such as HubSpot, Google and Omniture, and many more. Be sure to visit WhippleHill’s Ecosystem page to check out all the great partner companies.

For InnoGage, this is a significant affirmation that our InnoBlogs product drives real value to many markets including education. InnoBlogs currently powers both the Student collaborative blog, Journeys, as well as … Read More »

I recently had a chance to be a guest on Digital 411 on Talktainment Internet Radio with Dr. Erika.  It was a complete blast and I thoroughly enjoyed talking about one of my most favorite topics: Business Blogging and how it relates to return on investment, social media marketing and search engine optimization.

On the Digital 411 show with me was Lori Crock from WrittenImpact.  Lori helps companies and entrepreneurs succeed in social media including blogging strategically, sprinkled in with a lot of coaching.

It was a really good discussion with a lot of tips for small and medium sized businesses.  If you’d like to listen to the radio show you can hit the archive link here.  It will be well worth your … Read More »

I decided to take a year off from the Innovation awards this year… or so I thought.  After going for best startup for a couple years now and not progressing past the Finalist round, I decided to skip the awards this year and just keep cranking on work.  However, my good friends at TechColumbus asked me to help them spread the word about the conference and I agreed immediately.

So – I am here to officially announce that I WILL be in attendance this year, not as a contestant or a finalist, but as a pumped up member and active contributor to the vibrant Technology community in central Ohio! If you’re attending the Innovation awards on Feb 3rd, I will see you there!  If you’re on the fence about attending, I would like to encourage you … Read More »

You may think there isn’t much new in the world of blogging. After all, blogging has been around for about 10 years now and everyone is familiar with the basics. However, I recently discovered a new type of business blogging technology that is not only mobile and extremely portable but includes revolutionary commenting functionality as well as Ecommerce!  You have got to watch this video – it will change your life!

Paper Blogs – Amazing Breakthrough! from TOM WILLIAMS on Vimeo.

… Read More »