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Category: Content Optimization


Write attention getting headlines for your blog posts

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15th May

You’ve probably seen titles of blog posts with vague entries like “recent updates”, or comprised of witty quips.  Now, while this is great for your loyal blog audience or if your blog already has thousands of visitors per day, but these SEO free titles don’t index well with the search engines. Not only that, but that kind of title is really too broad to mean anything to your potential audience.

Writing an effective title for a blog post is like choosing the right net for catching your preferred quarry. Too big holes in the weave and your catch might get away. Too narrow and the net won’t reach as far. Let’s look at some key formula’s to put your title through so they don’t bring in the wrong audience.

Keep it short. Search engines are like children. They need quick … Read More »



6 types of content and what it can mean for your business

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30th April

A blog is a blog, right? Actually, no. Just as there are different pitches when marketing, there are different angles that your content marketing will take – depending on the style or method you use. Let’s look at six types of angles you can use in your content creation the next time you are preening your digital content marketing:

1. Staying power - The best type of message to send for deep content marketing is the “evergreen” post. Basically, evergreen is just a term to mean: SEO that doesn’t get old after the month it was first posted. These should be posts about ongoing industry topics, the human element in your business, or product details that aren’t going away.

2. Relevance - You may or may not be trendy, but writing about topics that are current, … Read More »



10 ways to keep content marketing from going cold

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15th April

So we talk all the time about content marketing and blogging in this blog, not just because innoblogs is a great content marketing tool, but because marketing through words, blogs, and SEO is a great way to leverage the internet for your business. Check the stats: Content Marketing is a heavyweight in the world of marketing.

But how do you keep the material coming in? And how do you keep the content relevant? I mean, flooding the web with more flotsam just to get SEO points isn’t going to score the points you want with the carbon based audience you’re attracting.

In an attempt to inject your business blogging with renewed sense of purpose, here are 10 ways to set a fire under your web content marketing:

1. Front load with tons of evergreen content - Try writing … Read More »



3 levels of strength for your business blog ROI

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30th March

We’ve talked before about how your business blog is a constant message being sent out to the cyber void for your customers to pick up whenever they are ready. This is one of the most powerful elements about online content marketing. But what if you could bait the hook that lays in wait; driving traffic past your diligent blogging efforts rather than hoping someone will land on the blog eventually?

In this post we’ve broken down the myriad ways your business blogging can attract readers into three main categories–what I’ll call “devices”–that will help maximize your blog for social impact. Whether you’re first starting a business blog, or your small business blogging is a main-stay in your marketing efforts, you can find something doable in all three of these devices. Remember, however, that combining your efforts will … Read More »



Are you an expert? Does your blog audience know that?

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15th March

If you’ve spent any time at all in a single career course, then you’re probably an expert in your own right. With Content Marketing, you can capitalize on that expert status and fill post after post with what you know. Here are some quick tips for pulling the story out of your experience.

Trade Secrets -With a little discretion, you can give your customers some sage advice that will make them feel like they’ve won the lottery. Build content in a post or two around some specific secret that let’s customers get away with something. In the long-run, they will appreciate the trust and come back to you for even more business.

Content Marketing Blog Tip of the Day: One of the biggest AHA moments our client’s have with respect to content creation is that they don’t need to be … Read More »



Professional or wacky; which is the right humor for your business blog?

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27th February

Any new social invention has to pass a gauntlet of acceptance and acclamation before it becomes convention. Cellular etiquette, the proper time to use shouty caps in an email (NEVER!), anything to do with texting, and even what you should talk about on your blog, all still have a ways to go before “how to use it” becomes common knowledge.

But what, then, is the etiquette for a business blog? This has the danger of becoming a multi-post, but let’s start the conversation about blogging for business with humor.
Why humor? Well, when was the last time you saw a serious commercial? When insurance companies start cracking jokes I think it’s safe to say that everyone is using Funny to get their message across.

So, is humor something worth adding to your content marketing?

To answer that, let’s turn the … Read More »



Content Marketing Builder Part 2 | The Value of How To’s

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30th January

If you are like me you spent most of your childhood glued to the TV set. Despite all the varied content available–even back then, my favorite type of program was the Do It Yourself show. As it turns out, there are a few things that Bob Vila, Hometime, and HGTV can teach us with regards to the creation of content when blogging for business. Creating content with “How To” steps and instructions can be a fantastic way of increasing dwell time, setting you apart as an expert in your field, and getting traffic to your site.

PBS had it right; people love to learn something new. By adding instructional elements to your web content marketing, you create a powerful driver. Nothing builds dwell time like people camping out on your site, learning how to gain an edge on their … Read More »



Content Marketing Builder Part 1 | Variety is the Spice of Life

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15th January

Innogage is a content marketing company. We help small to mid range businesses with their content creation, business blogging and managing content marketing. Since this is our world, we thought that it would be a good thing to share some of the better lessons we have learned through the years.

For this first installment of the Content Marketing Builder series keeping content fresh & vibrant felt like a great place to start. So let’s just jump into the conversation about building the content you plan to use in your business:

Variety of content is your biggest asset when building your online content marketing platform. There are two major reasons to keep the topics moving and fresh: 1) your blogging audience and 2) the SEO bots. The first is kind of a no-brainer. People get bored fast. By recharging your blog … Read More »



Content Marketing Success | Lose the Fear

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16th December

Want to dominate in content marketing? Well, you can start by answering people’s questions.

So now you’re probably asking: “what questions”?

Well, what’s on everyone’s mind? How about Price? Problems? Comparisons? Which is the Best? What are the reviews?

That’s 5 posts right there. And those posts will drive traffic to your content marketing blog. Why? Because (assuming you actually answer these questions) you are answering the same queries that every business has. After all, you’ve asked those yourself, right?

When it comes to building links in your online content marketing, be sure to write good stuff that people want to share. Don’t hire some company to hand you links out of straw-built directories. You’ll want to take the time to grow your own links through the fertile soil of good content. It is the only way to qualify the links. And … Read More »



Business Blogging for B2B : Part 2 | 7 Tips for successful content

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26th July

In our previous post about business blogging for B2B we covered wisdom of vetting your content to a sustainable group of employees and writers. We also established that ‘story’ is paramount when creating powerful content for your small business blog. So by now you should have a story, writers and your business blogging software ready to go. What now?

No matter how great your story is, the story, in-and-of itself, can only go so far. To get the most mileage for your brand, you’ll need to have a few other tricks up your sleeve. Here are 7 tools to take your story to new heights:

Timeliness – Look at any Calendar and you will see something worth commenting on every month. Creating posts a few days out from holidays, seasonal changes or Hallmark holidays, you can drive traffic … Read More »




From our blog

We believe in blogging - that's why we built the Innoblogs business blogging platform. Our blog is about all things digital marketing. Whether you are interested in blogging, search marketing, content marketing or the latest technologies, you'll find it on the Innogage blog!

Write attention getting headlines for your blog posts

You’ve probably seen titles of blog posts with vague entries like “recent updates”, or comprised of witty quips.  Now, while this is great for...

6 types of content and what it can mean for your business

A blog is a blog, right? Actually, no. Just as there are different pitches when marketing, there are...

10 ways to keep content marketing from going cold

So we talk all the time about content marketing and blogging in this blog, not just because innoblogs is a great content marketing tool,...