Category: Content Marketing
Of course there are more things to content marketing than just blogging, but business blogging takes significant investment. We feel it’s worth taking a post to review the why and what about your content marketing blog.
Why do it? You can get plenty of reasons for blogging by checking out our previous blog posts, or looking at what other content marketing guys are saying. But, to put a fine point on it, the why–specifically–that drives your online content marketing, is what we’re looking into here.
When you are creating deep content for your business’s marketing plan, a blog might be a no-brainer, but that doesn’t mean you should stop there. Take a moment to review the goal of your business blogging before throwing some words at the internet.
Is the goal of your SEO blog to … Read More »
As this new world of web content marketing begins to gain familiarity in the minds of the masses, the question of what kind of content needs to be addressed.
When building your business content online, you have to keep in mind the intended audience. Well, anything you put on the web needs to be audience driven, but more so when you are using it to gain customers or attract prospects. Clients who will pay you. For these special readers–above all–you want your content creation to meet these three requirements:
quality – let’s face it, there’s a lot of drivel on the web. Don’t add to it–rise above it.
diversity – same old becomes just old. Keep content fresh and lively with new angles and deeper dives into the material.
relevancy – stick to what you know. Try to keep your … Read More »
You’ve probably seen titles of blog posts with vague entries like “recent updates”, or comprised of witty quips. Now, while this is great for your loyal blog audience or if your blog already has thousands of visitors per day, but these SEO free titles don’t index well with the search engines. Not only that, but that kind of title is really too broad to mean anything to your potential audience.
Writing an effective title for a blog post is like choosing the right net for catching your preferred quarry. Too big holes in the weave and your catch might get away. Too narrow and the net won’t reach as far. Let’s look at some key formula’s to put your title through so they don’t bring in the wrong audience.
Keep it short. Search engines are like children. They need quick … Read More »
A blog is a blog, right? Actually, no. Just as there are different pitches when marketing, there are different angles that your content marketing will take – depending on the style or method you use. Let’s look at six types of angles you can use in your content creation the next time you are preening your digital content marketing:
1. Staying power - The best type of message to send for deep content marketing is the “evergreen” post. Basically, evergreen is just a term to mean: SEO that doesn’t get old after the month it was first posted. These should be posts about ongoing industry topics, the human element in your business, or product details that aren’t going away.
2. Relevance - You may or may not be trendy, but writing about topics that are current, … Read More »
So we talk all the time about content marketing and blogging in this blog, not just because innoblogs is a great content marketing tool, but because marketing through words, blogs, and SEO is a great way to leverage the internet for your business. Check the stats: Content Marketing is a heavyweight in the world of marketing.
But how do you keep the material coming in? And how do you keep the content relevant? I mean, flooding the web with more flotsam just to get SEO points isn’t going to score the points you want with the carbon based audience you’re attracting.
In an attempt to inject your business blogging with renewed sense of purpose, here are 10 ways to set a fire under your web content marketing:
1. Front load with tons of evergreen content - Try writing … Read More »
If you’ve spent any time at all in a single career course, then you’re probably an expert in your own right. With Content Marketing, you can capitalize on that expert status and fill post after post with what you know. Here are some quick tips for pulling the story out of your experience.
Trade Secrets -With a little discretion, you can give your customers some sage advice that will make them feel like they’ve won the lottery. Build content in a post or two around some specific secret that let’s customers get away with something. In the long-run, they will appreciate the trust and come back to you for even more business.
Content Marketing Blog Tip of the Day: One of the biggest AHA moments our client’s have with respect to content creation is that they don’t need to be … Read More »
If you are like me you spent most of your childhood glued to the TV set. Despite all the varied content available–even back then, my favorite type of program was the Do It Yourself show. As it turns out, there are a few things that Bob Vila, Hometime, and HGTV can teach us with regards to the creation of content when blogging for business. Creating content with “How To” steps and instructions can be a fantastic way of increasing dwell time, setting you apart as an expert in your field, and getting traffic to your site.
PBS had it right; people love to learn something new. By adding instructional elements to your web content marketing, you create a powerful driver. Nothing builds dwell time like people camping out on your site, learning how to gain an edge on their … Read More »
Innogage is a content marketing company. We help small to mid range businesses with their content creation, business blogging and managing content marketing. Since this is our world, we thought that it would be a good thing to share some of the better lessons we have learned through the years.
For this first installment of the Content Marketing Builder series keeping content fresh & vibrant felt like a great place to start. So let’s just jump into the conversation about building the content you plan to use in your business:
Variety of content is your biggest asset when building your online content marketing platform. There are two major reasons to keep the topics moving and fresh: 1) your blogging audience and 2) the SEO bots. The first is kind of a no-brainer. People get bored fast. By recharging your blog … Read More »
Want to dominate in content marketing? Well, you can start by answering people’s questions.
So now you’re probably asking: “what questions”?
Well, what’s on everyone’s mind? How about Price? Problems? Comparisons? Which is the Best? What are the reviews?
That’s 5 posts right there. And those posts will drive traffic to your content marketing blog. Why? Because (assuming you actually answer these questions) you are answering the same queries that every business has. After all, you’ve asked those yourself, right?
When it comes to building links in your online content marketing, be sure to write good stuff that people want to share. Don’t hire some company to hand you links out of straw-built directories. You’ll want to take the time to grow your own links through the fertile soil of good content. It is the only way to qualify the links. And … Read More »
Digital Content Marketing can be summed up with the following phrase: Stop Selling and Start Helping. Good blogging for business is rarely–if ever–about selling anything. Providing quality content and becoming a valuable resource is your best strategy for effective online content marketing.
But it’s not as easy as creating content that matters to you. To be a resource, the content creation needs to be done with multiple audiences in mind and content for different stages of the sales cycle. The problem you probably have run into, or will if given enough time, is that you created your business in a vacuum. You simply can’t know what your other audiences are thinking from your own experiences.
How can you discover your customer’s questions and discover their stories? There are dozens of ways to engage with people to get their take on … Read More »