Category: Content Marketing
If you are like me you spent most of your childhood glued to the TV set. Despite all the varied content available–even back then, my favorite type of program was the Do It Yourself show. As it turns out, there are a few things that Bob Vila, Hometime, and HGTV can teach us with regards to the creation of content when blogging for business. Creating content with “How To” steps and instructions can be a fantastic way of increasing dwell time, setting you apart as an expert in your field, and getting traffic to your site.
PBS had it right; people love to learn something new. By adding instructional elements to your web content marketing, you create a powerful driver. Nothing builds dwell time like people camping out on your site, learning how to gain an edge on their … Read More »
Innogage is a content marketing company. We help small to mid range businesses with their content creation, business blogging and managing content marketing. Since this is our world, we thought that it would be a good thing to share some of the better lessons we have learned through the years.
For this first installment of the Content Marketing Builder series keeping content fresh & vibrant felt like a great place to start. So let’s just jump into the conversation about building the content you plan to use in your business:
Variety of content is your biggest asset when building your online content marketing platform. There are two major reasons to keep the topics moving and fresh: 1) your blogging audience and 2) the SEO bots. The first is kind of a no-brainer. People get bored fast. By recharging your blog … Read More »
Want to dominate in content marketing? Well, you can start by answering people’s questions.
So now you’re probably asking: “what questions”?
Well, what’s on everyone’s mind? How about Price? Problems? Comparisons? Which is the Best? What are the reviews?
That’s 5 posts right there. And those posts will drive traffic to your content marketing blog. Why? Because (assuming you actually answer these questions) you are answering the same queries that every business has. After all, you’ve asked those yourself, right?
When it comes to building links in your online content marketing, be sure to write good stuff that people want to share. Don’t hire some company to hand you links out of straw-built directories. You’ll want to take the time to grow your own links through the fertile soil of good content. It is the only way to qualify the links. And … Read More »
Digital Content Marketing can be summed up with the following phrase: Stop Selling and Start Helping. Good blogging for business is rarely–if ever–about selling anything. Providing quality content and becoming a valuable resource is your best strategy for effective online content marketing.
But it’s not as easy as creating content that matters to you. To be a resource, the content creation needs to be done with multiple audiences in mind and content for different stages of the sales cycle. The problem you probably have run into, or will if given enough time, is that you created your business in a vacuum. You simply can’t know what your other audiences are thinking from your own experiences.
How can you discover your customer’s questions and discover their stories? There are dozens of ways to engage with people to get their take on … Read More »
I recently came across some notes I took during a content marketing conference about using visuals in content marketing. While excellent text content creation is still crucial to the search engines and building a reliable resource for your clients to rely on, images can move your business blogging to the top of the charts.
As you can imagine, there are plenty of reasons to use visuals when marketing on the web. Despite the need for large amounts of text to make your blog SEO ready, we’re drowning in content. We simply don’t have enough time to read everything that is on the web. That’s obvious, but the point I want to make is that Images cut through the web content marketing like a hot knife. After all, a picture is worth 1,000 words.
Images are also more sharable than text. … Read More »
Is content marketing worth the weight content marketing professionals are giving it? Sure, you hear a lot of buzz about blogging for business and SEO content being a powerful marketing tool, but how do you know what the real value of your content marketing strategy is? To answer that, I think it goes back to the old adage: GIGO.
As with anything in marketing, your results are largely based on how much effort and focus you give it. But before we go too far into this post, let’s get one thing straight: there are enough companies out there who have made effective use of blogging for business that we can rest assured of its overall effectiveness as a marketing tool. But how are B2B companies, specifically, making this effort effective and successful?
There are 5 major things that … Read More »
Whether or not you are computer savvy, your company needs digital content marketing. No matter the industry, client base, product or service you have, content creation is imperative to increased growth and fatter bottom lines. Not to belabor the point, but you can find examples of content driven growth here if you need more convincing.
The problem most companies have with building valuable content for their business blog is two-fold. And, I’ll bet that you are suffering from both of these issues within your own company right now. The first problem is what our proprietary blogging software; Innoblogs, deals with and that is managing your content marketing effectively. But even before that, the single biggest problem for companies is finding what to write about.
Content creation is a barrier to entry that you should not have to lose … Read More »
I contend that your search engine marketing blog can be the most valuable tool in your marketing toolbox. But how do you know that it’s the best use of your marketing efforts? Well, whenever I get muddled by all the options presented to me I like to look back at older methods. There is something to be gained from looking at what has been done before. And, with so many different options at your disposal for marketing, it can be hard to tell what to put energy toward. Email marketing, social media updates, sales letters, business blogging, even your facebook page… where and when you should direct your efforts can be daunting. So, let’s look at some old school methods in relation to this current marketing tool to get a handle on your search engine marketing blog:
When was the … Read More »
How do you get ahead of your competition with your blogging SEO? My family’s dinner ritual might have an answer…
We play a game every night at the dinner table. We each have to ask a question for everyone to answer. A popular question from my kids starts with, “What’s your favorite…?” Every time I try to answer the “favorite” question I find myself creating qualifications and contingencies. For example: favorite cookie? Well, during the holidays, it’s Russian teacakes. In the summertime, I love frosted sugar cookies. With my cup of hot tea, you can’t beat shortbread.
This same subdivision of favorites can be put to work for your small business blogging. Just as my favorite cookie depends on the situation, your blog can benefit from timing and circumstances. Having different launching pads that you use can breathe life into your blogging at … Read More »
Everyone is producing content for marketing – we are flooded with marketing content. How do you break away from the crowd?
You get a content strategy… but this is short-sighted. This is inward focused, not outward. If you are all caught up with a content creation plan, you may be missing the big opportunity.
Instead of attacking a content creation strategy, you need to start with an audience strategy! Find out what your audience needs and wants. Find out what your audience is expecting and deliver that. The audience strategy focuses on the “why”, not the “what.” Audience strategy is the umbrella under which your content creation strategy rests.
Good content marketing is not about putting the right lures on the line; it is about selecting the right pond to fish in.
You can and should develop personas for your content … Read More »