Category: Writing for the web
You’ve probably seen titles of blog posts with vague entries like “recent updates”, or comprised of witty quips. Now, while this is great for your loyal blog audience or if your blog already has thousands of visitors per day, but these SEO free titles don’t index well with the search engines. Not only that, but that kind of title is really too broad to mean anything to your potential audience.
Writing an effective title for a blog post is like choosing the right net for catching your preferred quarry. Too big holes in the weave and your catch might get away. Too narrow and the net won’t reach as far. Let’s look at some key formula’s to put your title through so they don’t bring in the wrong audience.
Keep it short. Search engines are like children. They need quick … Read More »
A blog is a blog, right? Actually, no. Just as there are different pitches when marketing, there are different angles that your content marketing will take – depending on the style or method you use. Let’s look at six types of angles you can use in your content creation the next time you are preening your digital content marketing:
1. Staying power - The best type of message to send for deep content marketing is the “evergreen” post. Basically, evergreen is just a term to mean: SEO that doesn’t get old after the month it was first posted. These should be posts about ongoing industry topics, the human element in your business, or product details that aren’t going away.
2. Relevance - You may or may not be trendy, but writing about topics that are current, … Read More »
So we talk all the time about content marketing and blogging in this blog, not just because innoblogs is a great content marketing tool, but because marketing through words, blogs, and SEO is a great way to leverage the internet for your business. Check the stats: Content Marketing is a heavyweight in the world of marketing.
But how do you keep the material coming in? And how do you keep the content relevant? I mean, flooding the web with more flotsam just to get SEO points isn’t going to score the points you want with the carbon based audience you’re attracting.
In an attempt to inject your business blogging with renewed sense of purpose, here are 10 ways to set a fire under your web content marketing:
1. Front load with tons of evergreen content - Try writing … Read More »
We’ve talked before about how your business blog is a constant message being sent out to the cyber void for your customers to pick up whenever they are ready. This is one of the most powerful elements about online content marketing. But what if you could bait the hook that lays in wait; driving traffic past your diligent blogging efforts rather than hoping someone will land on the blog eventually?
In this post we’ve broken down the myriad ways your business blogging can attract readers into three main categories–what I’ll call “devices”–that will help maximize your blog for social impact. Whether you’re first starting a business blog, or your small business blogging is a main-stay in your marketing efforts, you can find something doable in all three of these devices. Remember, however, that combining your efforts will … Read More »
If you’ve spent any time at all in a single career course, then you’re probably an expert in your own right. With Content Marketing, you can capitalize on that expert status and fill post after post with what you know. Here are some quick tips for pulling the story out of your experience.
Trade Secrets -With a little discretion, you can give your customers some sage advice that will make them feel like they’ve won the lottery. Build content in a post or two around some specific secret that let’s customers get away with something. In the long-run, they will appreciate the trust and come back to you for even more business.
Content Marketing Blog Tip of the Day: One of the biggest AHA moments our client’s have with respect to content creation is that they don’t need to be … Read More »
Any new social invention has to pass a gauntlet of acceptance and acclamation before it becomes convention. Cellular etiquette, the proper time to use shouty caps in an email (NEVER!), anything to do with texting, and even what you should talk about on your blog, all still have a ways to go before “how to use it” becomes common knowledge.
But what, then, is the etiquette for a business blog? This has the danger of becoming a multi-post, but let’s start the conversation about blogging for business with humor.
Why humor? Well, when was the last time you saw a serious commercial? When insurance companies start cracking jokes I think it’s safe to say that everyone is using Funny to get their message across.
So, is humor something worth adding to your content marketing?
To answer that, let’s turn the … Read More »
In our previous post about business blogging for B2B we covered wisdom of vetting your content to a sustainable group of employees and writers. We also established that ‘story’ is paramount when creating powerful content for your small business blog. So by now you should have a story, writers and your business blogging software ready to go. What now?
No matter how great your story is, the story, in-and-of itself, can only go so far. To get the most mileage for your brand, you’ll need to have a few other tricks up your sleeve. Here are 7 tools to take your story to new heights:
Timeliness – Look at any Calendar and you will see something worth commenting on every month. Creating posts a few days out from holidays, seasonal changes or Hallmark holidays, you can drive traffic … Read More »
Digital Content Marketing can be summed up with the following phrase: Stop Selling and Start Helping. Good blogging for business is rarely–if ever–about selling anything. Providing quality content and becoming a valuable resource is your best strategy for effective online content marketing.
But it’s not as easy as creating content that matters to you. To be a resource, the content creation needs to be done with multiple audiences in mind and content for different stages of the sales cycle. The problem you probably have run into, or will if given enough time, is that you created your business in a vacuum. You simply can’t know what your other audiences are thinking from your own experiences.
How can you discover your customer’s questions and discover their stories? There are dozens of ways to engage with people to get their take on … Read More »
Is content marketing worth the weight content marketing professionals are giving it? Sure, you hear a lot of buzz about blogging for business and SEO content being a powerful marketing tool, but how do you know what the real value of your content marketing strategy is? To answer that, I think it goes back to the old adage: GIGO.
As with anything in marketing, your results are largely based on how much effort and focus you give it. But before we go too far into this post, let’s get one thing straight: there are enough companies out there who have made effective use of blogging for business that we can rest assured of its overall effectiveness as a marketing tool. But how are B2B companies, specifically, making this effort effective and successful?
There are 5 major things that … Read More »
Everyone is producing content for marketing – we are flooded with marketing content. How do you break away from the crowd?
You get a content strategy… but this is short-sighted. This is inward focused, not outward. If you are all caught up with a content creation plan, you may be missing the big opportunity.
Instead of attacking a content creation strategy, you need to start with an audience strategy! Find out what your audience needs and wants. Find out what your audience is expecting and deliver that. The audience strategy focuses on the “why”, not the “what.” Audience strategy is the umbrella under which your content creation strategy rests.
Good content marketing is not about putting the right lures on the line; it is about selecting the right pond to fish in.
You can and should develop personas for your content … Read More »