Contact Us!   888-534-6664

Category: Analytics


How to Increase Revenue Impact from Content Marketing

Follow Me on Pinterest
 

Although you may like to think that Facebook likes are wonderful and lead to revenue, they probably don’t. People don’t really have meaningful relationships with companies. People want solutions from companies, not relationships. So how do you optimize your digital content marketing to provide those solutions, convert visitors to customers, and increase your bottom line?

Think of goals like gears, Business goals are the big gears, driving marketing goals that drive conversion optimization goals. Increasing your Facebook likes is meaningless unless there is a mechanism in place for converting those leads to prospects or clients. If your business goal is to earn a particular amount of revenue providing a particular product or service, your marketing goal might be to reach the audience for that product or service, and your conversion optimization goal might be to capture a certain percentage of leads … Read More »


Are business blogs with high bounce rates good or bad?

Follow Me on Pinterest
 

With your business blog, you need to be careful how you interpret the bounce rate. It’s very different than your traditional website – where you want people to go from page to page, filling up their shopping carts or browsing all the different products and services that you have to offer.

Blogs traditionally have very high bounce rates because of the nature of how a blog works. As more and more people find your business blog from keywords in posts, they will begin landing on specific blog post pages (not the blog homepage). From here, there are several scenarios. Here are a few:

1) they continue reading through your business blog and go through a lot of posts. This may be fine – i.e. it builds the brand, people like your content…etc. However, it could also … Read More »



From our blog

We believe in blogging - that's why we built the Innoblogs business blogging platform. Our blog is about all things digital marketing. Whether you are interested in blogging, search marketing, content marketing or the latest technologies, you'll find it on the Innogage blog!

Business Blogging for B2B : Part 2 | 7 Tips for successful content

In our previous post about business blogging for B2B we covered wisdom of vetting your content to a sustainable group of employees...

Business Blogging for B2B : Part 1 | Finding your Muse(s)

In the world of B2B content marketing, you hear a lot about story being the backbone of your brand. But, how do you insert...

Optimize and Socialize your Content Marketing for better results

We’ve been there: month four or five of posting regularly on your business blog and you still don’t know if your online content marketing...