Businesses that serve a small local area always want data down to their neighbors for their SEO. I don’t blame them, but unfortunately we can’t spy on our neighbors through their windows without having some legal problems. So we turn to our great internet search tools to find out what our neighbors are looking for and how they put it into words. PROBLEM! There isn’t enough data in Google for this area…
As a business that is pushing into the internet marketing world you have probably come across this problem when looking at a very specific geographical regions. I’m talking about towns, townships, small cities, and places where the town center may just be a post office!
We face this same problem with clients who sell to local cities and towns. Local search engine optimization tips are something our clients ask … Read More »
I was recently asked to lecture on Content Marketing and Business Blogging at Sinclair College in Dayton Ohio. What I love about presenting at conferences and colleges is it always makes me take a big step back and look at the information through fresh eyes.
This time I added a new classification to content channels. I had always talked about the “home base” (websites and blogs) and social “outposts” (facebook, twitter, linkedin…) but I never had a good description for channels that you control but that don’t really “live” on a Home base or an outpost. Channels such as Webinars, Email Marketing, Podcasts, Whitepapers…etc.
You’ll have to check out my presentation on slideshare below to find out what new bucket I created for these media channels! I know it’s always hard to view a presentation without the verbal commentary so if you … Read More »