If you’ve been blogging for business for any time, the issue of how to get your blogging audience to engage has probably come to mind. If it hasn’t, then you might need to reevaluate what the purpose of your business blog is.
Determining an effective call to action (CTA in the industry) for your business blogging can be both challenging and rewarding. In fact, assuming you’ve got stellar content in your small business blog, the CTA might just be what’s holding you back from killer metrics. Let’s look at 5 ways to look at your call to action that will not make people feel slimy.
1. Be clear about it: If you hope to build trust with your audience (and why wouldn’t you?), then let them know what you’re up to. Saying “click here to learn more” is not a … Read More »
Want to dominate in content marketing? Well, you can start by answering people’s questions.
So now you’re probably asking: “what questions”?
Well, what’s on everyone’s mind? How about Price? Problems? Comparisons? Which is the Best? What are the reviews?
That’s 5 posts right there. And those posts will drive traffic to your content marketing blog. Why? Because (assuming you actually answer these questions) you are answering the same queries that every business has. After all, you’ve asked those yourself, right?
When it comes to building links in your online content marketing, be sure to write good stuff that people want to share. Don’t hire some company to hand you links out of straw-built directories. You’ll want to take the time to grow your own links through the fertile soil of good content. It is the only way to qualify the links. And … Read More »
I contend that your search engine marketing blog can be the most valuable tool in your marketing toolbox. But how do you know that it’s the best use of your marketing efforts? Well, whenever I get muddled by all the options presented to me I like to look back at older methods. There is something to be gained from looking at what has been done before. And, with so many different options at your disposal for marketing, it can be hard to tell what to put energy toward. Email marketing, social media updates, sales letters, business blogging, even your facebook page… where and when you should direct your efforts can be daunting. So, let’s look at some old school methods in relation to this current marketing tool to get a handle on your search engine marketing blog:
When was the … Read More »
Pinterest can be a tremendous tool for digital target marketing. However, one could make the argument that it’s worse to Pin poorly than not to pin at all. I’m going to take a slightly less extreme stand and just say that it’s important to Pin well. As you move forward with digital marketing campaigns or strategies, here are a few simple steps to make Pinterest work for you and your company.
Make your site a Pin-cushion: install a Pin It button on your blog (…you do have a blog, right?), make sure every content page has an attractive and relevant image showcasing your product or services, and invite people to follow your own Pinterest account. (Follow me for photos, fashion, food, and fat things that waddle.)
Don’t have a Pinterest account? Well, go ahead and create one. (It’s … Read More »
Businesses that serve a small local area always want data down to their neighbors for their SEO. I don’t blame them, but unfortunately we can’t spy on our neighbors through their windows without having some legal problems. So we turn to our great internet search tools to find out what our neighbors are looking for and how they put it into words. PROBLEM! There isn’t enough data in Google for this area…
As a business that is pushing into the internet marketing world you have probably come across this problem when looking at a very specific geographical regions. I’m talking about towns, townships, small cities, and places where the town center may just be a post office!
We face this same problem with clients who sell to local cities and towns. Local search engine optimization tips are something our clients ask … Read More »
There are advanced processes in websites that can be made simple in minutes. This is one reason why I am such a huge fan of WordPress and the WordPress community. We all face the same problems and tasks with our blog, and the developer community responds by making quick additions to the WordPress system via WordPress Plugins.
When I first started blogging I realized there were a number of things that I wanted to do that would make my blogging better. However, I didn’t have a deep understanding of code to where I could just start writing from scratch. Then I found WordPress Plugins and quickly realized you can treat the plugin directory much like you treat Google. Put in your problem and it will list plugins developers have created to address that problem! And most are FREE! WOW!
Here are … Read More »
One of the things we are very proud of at innogage is our business blogging software, innoblogs. About a year ago, we got a little nuts with our blogging software and our goal to crack the ROI nut. We developed a mantra at innogage called “Search and Convert”. In other words, any enhancements to our blogging software were immediately halted if they did not relate explicitly to Search Engine Optimization or Customer Conversion – the two pieces of the ROI puzzle in social media.
The result was a cool piece of technology called the Search Engine Optimizer inside Innoblogs that coaches non-technical / non-SEO writers during the blog creation process to ensure that blog posts are strategic and driving brand, as well as being optimized for the RIGHT keywords and phrases for SEO.
Read More »
My next few blog posts will be dedicated to the topic of mobile technology and how it relates to your marketing mix of digital marketing and search engine optimization by helping you reach your customers and readers more effectively.
Mobile is coming at us fast. By 2014 the number of users accessing the internet via mobile devices is predicted to overtake traditional desktop and laptop usage.
THAT’S ONLY 2.5 YEARS AWAY.
Stay tuned for what you can and should be doing to ensure you are ready for the mobile revolution, already underway. We’ll help you navigate this new landscape strategically by going over the low hanging fruit, the must-haves and most importantly, what you should NOT be going right now.
I was recently asked to lecture on Content Marketing and Business Blogging at Sinclair College in Dayton Ohio. What I love about presenting at conferences and colleges is it always makes me take a big step back and look at the information through fresh eyes.
This time I added a new classification to content channels. I had always talked about the “home base” (websites and blogs) and social “outposts” (facebook, twitter, linkedin…) but I never had a good description for channels that you control but that don’t really “live” on a Home base or an outpost. Channels such as Webinars, Email Marketing, Podcasts, Whitepapers…etc.
You’ll have to check out my presentation on slideshare below to find out what new bucket I created for these media channels! I know it’s always hard to view a presentation without the verbal commentary so if you … Read More »
You may have heard that Google changed it’s algorithm. This change was commonly called the Panda update. The intent of the update was to limit the power of website scrapers and award websites that produce the original content.