Of course there are more things to content marketing than just blogging, but business blogging takes significant investment. We feel it’s worth taking a post to review the why and what about your content marketing blog.
Why do it? You can get plenty of reasons for blogging by checking out our previous blog posts, or looking at what other content marketing guys are saying. But, to put a fine point on it, the why–specifically–that drives your online content marketing, is what we’re looking into here.
When you are creating deep content for your business’s marketing plan, a blog might be a no-brainer, but that doesn’t mean you should stop there. Take a moment to review the goal of your business blogging before throwing some words at the internet.
Is the goal of your SEO blog to … Read More »
A blog is a blog, right? Actually, no. Just as there are different pitches when marketing, there are different angles that your content marketing will take – depending on the style or method you use. Let’s look at six types of angles you can use in your content creation the next time you are preening your digital content marketing:
1. Staying power - The best type of message to send for deep content marketing is the “evergreen” post. Basically, evergreen is just a term to mean: SEO that doesn’t get old after the month it was first posted. These should be posts about ongoing industry topics, the human element in your business, or product details that aren’t going away.
2. Relevance - You may or may not be trendy, but writing about topics that are current, … Read More »
So we talk all the time about content marketing and blogging in this blog, not just because innoblogs is a great content marketing tool, but because marketing through words, blogs, and SEO is a great way to leverage the internet for your business. Check the stats: Content Marketing is a heavyweight in the world of marketing.
But how do you keep the material coming in? And how do you keep the content relevant? I mean, flooding the web with more flotsam just to get SEO points isn’t going to score the points you want with the carbon based audience you’re attracting.
In an attempt to inject your business blogging with renewed sense of purpose, here are 10 ways to set a fire under your web content marketing:
1. Front load with tons of evergreen content - Try writing … Read More »
A recent mention of our new marketing technology innoblogs, has got me thinking of another way to drive readership and gain the marketing and technology edge for your content marketing. Read on to see how to diplomatically accept accolades in a way that doesn’t come across as haughty or somehow upset your blog audience.
If you are spending any time on the web with your business blogging or content marketing, you will eventually incur some degree of attention. If the attention is positive and unsolicited, your first thought might be to shout “Look at Us!”. And, although a humble appreciation might be acceptable, consider seizing this opportunity to give a little more.
Call Attention to the Business That Mentioned You : We all like traffic when we can get it; it’s what content … Read More »
We’ve been there: month four or five of posting regularly on your business blog and you still don’t know if your online content marketing is working. Time to recharge by taking stock of your program. Sure, you could spend hours surfing other online content marketing success stories, but for more actionable results, let’s do a gut-check and see what is really under the hood with your digital content marketing campaign.
The first in this series of tough questions is probably the most obvious question to ask. And yet we tend to forget to ask it when we are in the thick of our workweek. What are your content marketing objectives? are you looking to increase awareness about your company or new product? Are you looking to encourage engagement with your customers? Or, maybe, you honestly just need more sales to … Read More »
If you have spent any time building content or looking into organic search engine marketing tactics, you undoubtedly have come across Facebook as a possible platform. Since Facebook started as a personal social site, you might have some reservations about building Facebook into a search engine marketing blog for your business. As we dive into this topic, you will hopefully find your niche in this rich marketing soil as well as come to understand a little more about content marketing in general.
As with any professional search engine marketing you do, you’ll want to consider the value that you’re providing to your clients and search engine bots. Your content should contain at least one of the 3 E‘s. Provide educational information, empower your audience with the tools to succeed or simply entertain them. Do any one of these things–or … Read More »
Whether or not you are computer savvy, your company needs digital content marketing. No matter the industry, client base, product or service you have, content creation is imperative to increased growth and fatter bottom lines. Not to belabor the point, but you can find examples of content driven growth here if you need more convincing.
The problem most companies have with building valuable content for their business blog is two-fold. And, I’ll bet that you are suffering from both of these issues within your own company right now. The first problem is what our proprietary blogging software; Innoblogs, deals with and that is managing your content marketing effectively. But even before that, the single biggest problem for companies is finding what to write about.
Content creation is a barrier to entry that you should not have to lose … Read More »
Happy New Year, Innogagers! (Innogageans? Innogaginos? Never mind.) It’s a brand new year and a good a time as any to take a good look at your digital marketing strategy for 2013. Like many people, you may be making a slew of resolutions, both personal and professional, and maybe secretly preparing to let those resolutions slide in a few months…or weeks…or (gulp) days.
I have a love-hate relationship with resolutions. I love making lists and checking them off. It makes me feel organized, capable, and important. I hate, however, the feeling I get when I don’t check things off: chaotic, incompetent, and a bit like an impostor. (Maybe a bit more melodramatic than usual too.) I also hate how to-do lists can cover important and even enjoyable tasks with that nasty veneer of “have-to.” So far in the first week of 2013 I have … Read More »
Did you know that teachers are the ultimate content marketers? It’s true! They generate squillions of activities, assignments, and assessments in order to move their students toward that noble but slightly nebulous goal of “learning.” Their payoff is not in dollars but the very tangible benefits of an educated populace.
More than once in my teaching career, I had the arduous task of designing an entire course from scratch with nothing but the Ohio Academic Standards to guide me. I had a flashback to that past life this week as we sat down to plan Innogage’s content strategy for the coming year.
If you feel like your online content marketing is a bit haphazard when it comes to form and/or function, maybe it’s time to sit down and plan a little. As a teacher (and, further back, a student), I found that the keys … Read More »
Businesses that serve a small local area always want data down to their neighbors for their SEO. I don’t blame them, but unfortunately we can’t spy on our neighbors through their windows without having some legal problems. So we turn to our great internet search tools to find out what our neighbors are looking for and how they put it into words. PROBLEM! There isn’t enough data in Google for this area…
As a business that is pushing into the internet marketing world you have probably come across this problem when looking at a very specific geographical regions. I’m talking about towns, townships, small cities, and places where the town center may just be a post office!
We face this same problem with clients who sell to local cities and towns. Local search engine optimization tips are something our clients ask … Read More »