Category: Web tools
A blog is a blog, right? Actually, no. Just as there are different pitches when marketing, there are different angles that your content marketing will take – depending on the style or method you use. Let’s look at six types of angles you can use in your content creation the next time you are preening your digital content marketing:
1. Staying power - The best type of message to send for deep content marketing is the “evergreen” post. Basically, evergreen is just a term to mean: SEO that doesn’t get old after the month it was first posted. These should be posts about ongoing industry topics, the human element in your business, or product details that aren’t going away.
2. Relevance - You may or may not be trendy, but writing about topics that are current, … Read More »
So we talk all the time about content marketing and blogging in this blog, not just because innoblogs is a great content marketing tool, but because marketing through words, blogs, and SEO is a great way to leverage the internet for your business. Check the stats: Content Marketing is a heavyweight in the world of marketing.
But how do you keep the material coming in? And how do you keep the content relevant? I mean, flooding the web with more flotsam just to get SEO points isn’t going to score the points you want with the carbon based audience you’re attracting.
In an attempt to inject your business blogging with renewed sense of purpose, here are 10 ways to set a fire under your web content marketing:
1. Front load with tons of evergreen content - Try writing … Read More »
A recent mention of our new marketing technology innoblogs, has got me thinking of another way to drive readership and gain the marketing and technology edge for your content marketing. Read on to see how to diplomatically accept accolades in a way that doesn’t come across as haughty or somehow upset your blog audience.
If you are spending any time on the web with your business blogging or content marketing, you will eventually incur some degree of attention. If the attention is positive and unsolicited, your first thought might be to shout “Look at Us!”. And, although a humble appreciation might be acceptable, consider seizing this opportunity to give a little more.
Call Attention to the Business That Mentioned You : We all like traffic when we can get it; it’s what content … Read More »
If you have spent any time building content or looking into organic search engine marketing tactics, you undoubtedly have come across Facebook as a possible platform. Since Facebook started as a personal social site, you might have some reservations about building Facebook into a search engine marketing blog for your business. As we dive into this topic, you will hopefully find your niche in this rich marketing soil as well as come to understand a little more about content marketing in general.
As with any professional search engine marketing you do, you’ll want to consider the value that you’re providing to your clients and search engine bots. Your content should contain at least one of the 3 E‘s. Provide educational information, empower your audience with the tools to succeed or simply entertain them. Do any one of these things–or … Read More »
Businesses that serve a small local area always want data down to their neighbors for their SEO. I don’t blame them, but unfortunately we can’t spy on our neighbors through their windows without having some legal problems. So we turn to our great internet search tools to find out what our neighbors are looking for and how they put it into words. PROBLEM! There isn’t enough data in Google for this area…
As a business that is pushing into the internet marketing world you have probably come across this problem when looking at a very specific geographical regions. I’m talking about towns, townships, small cities, and places where the town center may just be a post office!
We face this same problem with clients who sell to local cities and towns. Local search engine optimization tips are something our clients ask … Read More »
Last week I put together what I feel are the first two steps to building trust when it comes to business blogging. “Purpose” gives us direction, and its connotation to me
portrays a reason why others would want to trust you. They believe in your purpose, and they are either striving to go in the direction you are creating too or would like to see you succeed in your purpose. A purpose in a business plan is something people can connect to emotionally and believe in at a deeper level.
Here is the next step…
Appear “polished” when people are looking.
How does “polish” build trust you may ask… Have you ever been to a site where you can tell they shot the images themselves? How about their headshots? Or do they not have a … Read More »
I logged into my FourSquare to check in at my office today and I saw something new! A little green button with “special offer” dropped down. When I clicked it, it took me to the following ad below as part of a marketing campaign that Starbucks was running.
Foursquare monetizing already!
In case you can’t read this it says the following:
Welcome to Starbucks
650 S. Third St.
As mayor of this store, enjoy $1 off a NEW however-you-want-it Frappuccino blended beverage. Any size, any flavor. Over valid until 6/28
(Tue May 18 @ 1:45 PM) (2010)
What I like about this marketing plan is the ad was non-intrusive (as ads go). I actually had to take an action on my phone to see the ad – good interactive marketing. It didn’t just pop up … Read More »
Now before you start feeling sorry for me – like I’m some kind of friendless Schmuck who no ones likes, realize that this is largely self-inflicted. You see, I don’t really WANT any recommendations on LinkedIn because honestly, I just don’t see the point.
Now LinkedIn claims that “Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn”. In order to get “complete profile” status, you have to have, not one, not two, but THREE recommendations! So, I guess I’ll be missing out on all those “LinkedIn Opportunities”…whatever that means! In MBA speak, I would … Read More »
There is a new Delicious in town – it’s called Toobla! Toobla is simply the coolest way to gather and organize content on the Web. This innovative startup was created by entrepreneur Jake Saxbe. As web content continued to grow at an exponential rate, Jake realized there should be a better way to organize content across the web – using a rich visual interface instead of just URL links.
What’s really cool about Toobla is that not only can you visually organize web pages, videos, photos…etc. into buckets, but then you can share that entire aggregated bucket with whoever you want! You can even embed your containers on websites and most blogs via the Toobla embed code.
I have sat back in disbelief more than once watching a company or organization throw up a niche social network with virtually no thought about “why” anyone would join…or more importantly why they would come back over and over.
There was a great post about this on The Old College Try blog. In an attempt to not create the wheel on this one, I will defer to these guys for the details. Link is below…it’s a quick read and well worth it.