AMA Social Media SIG Presentation
A few weeks ago I had the opportunity to co-present at the American Marketing Association Special Interest Group on Social Media (AMA SIG for short). I worked with Steve Bell, Founder and Principle at Strategic Marketing Innovations Consulting. It was so much fun working with Steve, who is one of the smartest guys I’ve ever met. Steve’s rich history as an analyst at Forrester gave our presentation a level of depth that would not have been possible otherwise.
Our presentation focused on how Social Media is changing the ways Corporations do business. We were able to draw parallels to the days of when the Internet first broke onto the business scene. The similarities to then and now are striking. We also got into organizational structure which included snippets of a video interview I did with Ryan Squire, Director of Social Media at OSU Medical Center. Ryan is extremely knowledgable and gave us candid information about how OSU is succeeding with social media, from org structure to policies and procedures. (you can watch the full video interview HERE).
There is another great writeup about the event on the Tech Columbus Blog, if you want an outside perspective. You can check out Images from the event on Flickr. and some impromptu videos on YouTube. A sample video from an attendee at the AMA is below:
If you just want to scan the slides, you can do so below. Got any questions? Just drop me a comment! Enjoy.
- Getting Creative: Sponsoring Social Media at the eduWEB Conference 2009
- Social Media = Green(Recruiting + Marketing) Earth Day 2009!
- Social Media Experiment: #NACAC08
- OSU on Social Media
- Social Media Marketing – how big is it and how to use it