Content Marketing to Overtake Search Marketing | At the Crossroads
Content Marketing is about to overtake Search Marketing according to Google Trends. All good digital marketers and SEO consultants have always known that real search marketing is, at the heart, good content marketing. It’s not about finding loopholes or playing on the black-hat side of the fence. Good SEO is about delivering great content with the appropriate keywords. I have long been waiting for the term content marketing to take it’s rightful place in the Google-sphere and according to Google Trends, we are right at the cross roads of that event.
When I think about Search Marketing, a number of different thoughts and companies come to mind. When I think of Content Marketing, however, I think of Joe Pulizzi. Joe is the founder of Junta42 and the Content Marketing Institute. He is also the Grand Orange Poobah of the Content Marketing World annual conference. In the way that Hubspot has co-branded themselves with the term “Inbound Marketing”, Joe has co-branded himself with Content Marketing.
As we move beyond traditional SEO with all of its inbound link strategies and meta-this, meta-that… I encourage you to jump on the Web Content Marketing bandwagon. Write excellent, compelling, interesting, funny, helpful, thought-provoking content and you are well on your way to the new world of Search Marketing.
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