One Awesome Business Blogging Idea For Effortless Content Optimization
If you are blogging for your business, chances are sometimes it’s hard to come up with ideas. I’m going to give you an idea for a blog post that will take a lot of the thinking out of the writing. It will also achieve content optimization for you without much effort. First, this will only work if you are a part of LinkedIn or some other social media platform where you are connected to an enormous number of people who are willing to answer questions for you. For the reason of simplicity, and also because I used this idea in LinkedIn myself (and it worked) I will use LinkedIn as an example for this idea.
The Idea For the Blog Post
First, come up with a question that you can post in one of your LinkedIn groups. There are many groups on LinkedIn to choose from, so be sure to choose the one that best represents your blog focus. Here’s a hint: there are also a lot of groups out there on LinkedIn that are merely posting channels, people go in and post their latest article, but no discussion is to be found in the group. Find a group that is actively engaged and that has a high comment-to-discussion ratio in the groups Stats section.
To find the stats section, from the groups front page, scroll down and look to the right till you see this window:
To discover the comment-to-discussion ratio, open the stats window and look in the activity section. If you see more activity as indicated by the blue line, that means people are actively discussing posts, and not simply posting. The group represented in the image below has a very good comment-to-discussion ratio. A lot of helpful discussion goes on in this group.
Create Interest in Your Question
Find two or three people in the group who you are connected to, or who you have interacted with in that group. Send them a message, tell them about your idea to write on this topic, and tell them that you would like them to answer your question. In your message, let them know that you are trying to get as many responses as possible and you are hoping their response will generate interest and further discussion. Don’t forget to provide a link to the question in this message you send them. As I said, I have done this and it works. I find people on LinkedIn really are professionals, with courtesy and a willingness to help out if they can.
When these people begin to respond to your question, make sure that your are engaged in this discussion as well. Thank them for their input and maybe even ask further questions generated from their response if necessary. Now watch while your discussion takes on a life of its own.
Write the Content—and Optimize It
After you see that the discussion has lost interest, or when you find that you have enough information to go on, start writing your content. Here’s where the content optimization starts.
Business blogging 101 tells us that using heading tags, keywords and links to your content will help to optimize it. You will do those things as you write. Here’s where the first step comes in: analyze the answers that were generated in the group for your question. You need to find out how the answers can be categorized into cohesive paragraphs and tagged with headings that include keywords. Usually, the people answering your question are professionals or are experienced in some way with your question, and so their answers often already include keywords. This is natural content optimization. Take advantage of this.
The second step means put on your “journalistic hat” on and take a journalistic approach to the information that was presented to you in the group. If you do so, this is also where content optimization will come naturally. Here’s why: the people who answered your questions usually have a blog or a website to which they are connected or for which they write. When you relate some of the insights generated from your question, quote the people who answered and include a linkback to their blog or website. This might look like this:
“Tom Williams, CEO of Innogage, also agrees with these ideas and suggests that you always include a link with the name of the person you are quoting.”
Simple isn’t it?
Watch As You Reap the Benefits of Your Blog Post
The benefits to doing this are multiple. Here are just a few.
- You have included a link in your content to help with content optimization
- You have quoted a professional (adding validity to your post)
- You have more than likely made someone very happy that you linked to their blog or website, and created a connection with that person in so doing.
But the benefits don’t stop there. Everyone wants their blog posts to be read, and preferably commented on, and shared. That’s where the next step comes in. Email the people you quoted, let them know you quoted them and shared their link. And ask them to read your article and share it if they like it. They will most definitely read it, and chances are, they will also comment and share it. It’s got their name and link to their website in it!
If you would like an example of how I did this, check out the post I wrote called Social Media Strategy: 3 Things To Know Before Diving In. So, give it a try. We’d love to hear how this worked for you. If you have other ideas how to generate blog ideas and optimize your content, we’d also love to hear that.
- Getting the Most out of your Business Blogging: Re-purpose your Content
- Balancing Keyword Density for Content Optimization
- Content Marketing and Business Blogging – a quick overview