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Content Marketing and Business Blogging – a quick overview


Posted on 26th April, by Tom Williams in Case Studies, Digital Marketing, PPC, SEM, SEO, Writing for the web. No Comments

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I was recently asked to lecture on Content Marketing and Business Blogging at Sinclair College in Dayton Ohio. What I love about presenting at conferences and colleges is it always makes me take a big step back and look at the information through fresh eyes.

This time I added a new classification to content channels. I had always talked about the “home base” (websites and blogs) and social “outposts” (facebook, twitter, linkedin…) but I never had a good description for channels that you control but that don’t really “live” on a Home base or an outpost. Channels such as Webinars, Email Marketing, Podcasts, Whitepapers…etc.

You’ll have to check out my presentation on slideshare below to find out what new bucket I created for these media channels! I know it’s always hard to view a presentation without the verbal commentary so if you have any questions, please drop me a comment.

Related posts:

  1. Our business blogging software really is incredibly easy to use – case study
  2. ST-Ericsson chooses InnoBlogs for its business blogging platform
  3. Getting the Most out of your Business Blogging: Re-purpose your Content
  4. Business Blogging Success Summit 2011 by Social Media Examiner and Blog World
  5. Business Blogging Tip #2: Get R.I.C.E. – Relevance, Interactivity, Context, Ease of use




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