Grow your Email Subscribers in 30 days
A Digital marketing manager often places email marketing as one of his or her main marketing tools. You may have heard that an “email subscription list” is one of the most valuable assets a company can own (my personal favorite tool is Mail Chimp). However, it is only valuable if the individuals on the list opted-in to your email messages and they actually read what you sent them!
When I work with clients on their digital marketing campaigns, they’re often tempted to take the easy way out. Upload a bunch of names and spam them! Clearly this is not a good strategy and does not result in a positive response. One exception I would make is putting contacts from throughout the year into a lead nurturing program in which your goal is to have them opt-in for the long haul. You’re usually OK to do this for a finite period. But you cannot spam them for ever! It lowers the value of your list!
Throughout my time working with clients to grow this valuable asset I have found two things that have always increased the size and value of email lists significantly. They may seem simple, common sense strategies but our clients are always surprised by how effective they are. I hope you will have the same pleasant surprise.
Use a pop-up to offer a digital asset – “pop-ups”… remember those? What a terrible connotation… flashy, distracting, and RAM slammers… slowing your computer down. Well don’t worry they have evolved. If you run a WordPress blog or website, you can use this plug-in (Attention Grabber) to offer a digital asset when a new visitor arrives at your site.
Social Media Digital Asset Offer - Social media should be seen as marketing outposts. Use them well to pull people back to the asset you own. Offer a digital asset through your social media if an individual signs up on your list.
I have seen these two techniques provide companies with large increases in sign ups to an email list. Digital marketing trends show that an email list where users have opted-in is a huge asset. However, you must still provide great content that is relevant and helpful to keep them on your list!
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