I picked up a tweet from Jean-Philippe (JP) Maheu, CEO of Publicis Modem, about a great execution by Nike on a Facebook video.  I have a lot of respect for JP, having followed his career and hearing him speak several times, most recently at the last Kellogg School of Management Marketing Conference.

So, I naturally hit his link to the video to see how good this execution was.  I was instantly Shocked, however, to discover that the only way I could view this video was to FIRST click “LIKE” on the FB Fan Page.  Let me make this perfectly clear.

Nike made me commit to Liking their video BEFORE they let me see it.

So… I clicked “Like” and then was permitted to watch the video.  To Nike’s credit – it was a beautiful execution.  Once of the best I have ever … Read More »

Some people still say “social media is a fad”. In fact I have heard several individuals say they will not advertise or spend time on social media marketing because they do not think that people use it. They think it’s for teenagers to chat with each other after school. But new reports are showing this “fad” is now being seen by business and marketers as a way to influence brands and build their relationships with customers.

According to a new report from The Nielsen Company, in August 2009, 17 percent of all time spent on the Internet was at social networking sites, up from 6 percent in August 2008. And the marketers are well aware of this. Estimated online advertising spend on the top social network and blogging sites increased 119 percent, from approximately $49 million in August 2008 … Read More »

According to Nielsen, the total minutes spent on Facebook increased nearly 700% year-over-year, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009. Strung together, those minutes translate to over 26,000 YEARS!!! SO we can safely say social media is being used and is not going away anytime soon.

Now, with all those minutes people are on the social media channels, there are going to be times when your school, company or organization comes up as a topic for discussion. It will be very important how you handle the situation. If you handle it wrong or don’t even have a policy to handle it, you could get burned and your brand reputation may suffer. United Airlines had this happen to them: United Breaks Guitars

What can you do to avoid this? Well, for one thing, make … Read More »