I sat down with two members of the Westerville School board this morning to discuss the tough situation facing the district. Westerville is, like many communities, experiencing a financial crunch with decreased property valuations, delinquent tax payments and less money from the State. A levy to close the gap recently failed by a large margin (60/40) in a district that rarely fails levies.

“Rarely does the rumor mill
work in your favor.”

What happened and what does it mean for me and my business or organization?

I believe the levy primarily failed because of lack of communication – basically lack of a marketing plan. Even though the district was experiencing financial hardships, no real information was communicated or marketing campaign launched until just before the levy.  The information that was available was either hard to understand or high level. This … Read More »

By Kristen Carter

Have you ever clicked onto a blog , read a few sentences, and immediately clicked off thinking “Wow, that author had no idea what he or she was blogging about“? Because virtually anyone can post anything on the Internet people are typically very critical about what they read online.

Besides spending my time blogging, I also frequent classrooms at The Ohio State University where I conduct graduate work focused on search engines, SEO, and credibility. As I dive ever deeper into the literature surrounding these topics, I am amazed at the importance scholars place on the concept of Internet credibility.

What is credibility and what does it have to do with blogging? In a nutshell credibility is the perception of believability. If you could travel back in time a few hundred years and have a conversation with a man named … Read More »