I often have the privilege of sitting with a business owner as they ponder whether a business blog would be good for their company. You can see the argument play out in their minds, it obviously isn’t something they had to consider and the argument always seems to focused around two recurring questions.

Is it worth the investment?
Does a blog make sense for what we do?

To answer the first question you must know what the total investment involves.

Total Investment:

Money – Blogging is not inexpensive! Yes, I know you can get a blog running for free depending on what you use… but what about the Opportunity cost of using your time to blog? You may want to invest in a business blogging platform. This takes me to the next bullet point.

Time – Blogs take research, planning, and wise … Read More »

If you follow the business blogging scene at all, you may have seen advertisements popping up for the Blogging Success Summit being hosted by Social Media Examiner and BlogWorld.

Note that we are not affiliate partners with the conference and are not generating any money from this blog or the links in this post.  That said, I would still encourage you to attend.  This is a fully digital conference that runs Feb 1 – Feb 22 and includes talks from 14 Industry leaders. They have an early bird special (50%) off if you register by end of day, Thursday, January 20th.

Below is a quick summary of the speakers and their content.  You can register for the digital conference here.

EVENT KEYNOTE: The State of the Blogosphere: What Businesses Need to Know

INSTRUCTOR: Read More »