I heard a great debate today at a client site between to executive team members about their blog.
What is better… an RSS subscriber or an email subscriber?
The battle between the team members was one I have heard before. It reminded me of something I read from Michael Hyatt. A subscriber is a subscriber, right? Wrong…
Email subscriptions in the blogging world are the creme de le creme. It is your list, your asset, your gold that you should place into Fort Knox. With an email subscription list you have total control over the messages sent to your readers.
Here is a quick email benefit list:
You can send a message to readers whenever you would like… with RSS you must write a post!
Email in-boxes gain you a higher level of trust with your readers
Email lists can be … Read More »
In my last post I discussed keeping your blog consistent against all the pressures of work we already face.
This week I want to share 3 content creators that should always be in your mind as you go through your day. They might be a form of “zen motivation”… or just quick way you can get your thoughts out to a world that can benefit from them.
News and current public events – This is a “no-brainer”… Grab a newspaper in the morning, turn on the today show while you eat breakfast, or scan your favorite blogs through an RSS feed to find and connect what is currently effecting the world to your blog and business. I have seen great jumps in google activity when you hit on something that is … Read More »
It is a simple formula… truthful thoughts + fans’ best interests = TRUST
All too often, we want the “magic pill” that will give us great blogging results without having to follow the proven path of trust. You know the magic pill… the “8 minute workout”… the “lose fat without changing anything in your lifestyle”… you know that pill…
Here two things that you must do at the start to building trust with your blog readers.
1. Have a purpose and write it down
What is the purpose of your product, organization, or service? What problem does it all solve for the user, or what problem does it help the user avoid? Write these down and use them as your guide. Write your blog to help your reader see your point of view, see your passion for how you can help, and why your … Read More »