By Kristen Carter

Have you ever clicked onto a blog , read a few sentences, and immediately clicked off thinking “Wow, that author had no idea what he or she was blogging about“? Because virtually anyone can post anything on the Internet people are typically very critical about what they read online.

Besides spending my time blogging, I also frequent classrooms at The Ohio State University where I conduct graduate work focused on search engines, SEO, and credibility. As I dive ever deeper into the literature surrounding these topics, I am amazed at the importance scholars place on the concept of Internet credibility.

What is credibility and what does it have to do with blogging? In a nutshell credibility is the perception of believability. If you could travel back in time a few hundred years and have a conversation with a man named … Read More »

Over the last few weeks I have spoken to some VPs of marketing and recruiting who are reluctant to embrace student blogging because they do not want to give up control of their messaging. This blows my mind. Web 2.0 is based on the free flow of information. In the same way that I am publishing this blog entry, any student can (with or without a college’s blessing) publish a blog. By sponsoring student written blogs, you actually gain control – not lose it. Here are a few tips for those of you who are thinking about publishing student blogs on your website:

1) Pick the Right Students

You will want to select students who provide a good mix of culture, majors, interests and organizations. Don’t limit yourself to just the journalism students. Get an even mix of … Read More »