Last week I put together what I feel are the first two steps to building trust when it comes to business blogging. “Purpose” gives us direction, and its connotation to me

portrays a reason why others would want to trust you. They believe in your purpose, and they are either striving to go in the direction you are creating too or would like to see you succeed in your purpose. A purpose in a business plan is something people can connect to emotionally and believe in at a deeper level.

Here is the next step…

Appear “polished” when people are looking.

How does “polish” build trust you may ask… Have you ever been to a site where you can tell they shot the images themselves? How about their headshots? Or do they not have a … Read More »