The world of business blogging exploits the full global-reach marketability of your company. Savvy blogging draws new and existing customers into a conversation that will increase site-traffic, generate exposure, and potentially increase your customer-base and  future sales.

But get it wrong, and your business blog can turn from an asset to a liability.

Mistake #1 – Irregular Blogging

Blogging compliments your business, and like any part of your business, it needs to be current and regularly maintained. Irregular blogging can lower your SEO (Search Engine Optimization) content, dropping your business page rank, and effectively minimizing potential customers. Consistent, interesting and relevant posting will build your reader-base, and show commitment to your business and your customers.

Mistake #2 – Inconsistent Voice

Unless your business blog is specifically designed to individualize your bloggers, … Read More »

I often have the privilege of sitting with a business owner as they ponder whether a business blog would be good for their company. You can see the argument play out in their minds, it obviously isn’t something they had to consider and the argument always seems to focused around two recurring questions.

Is it worth the investment?
Does a blog make sense for what we do?

To answer the first question you must know what the total investment involves.

Total Investment:

Money – Blogging is not inexpensive! Yes, I know you can get a blog running for free depending on what you use… but what about the Opportunity cost of using your time to blog? You may want to invest in a business blogging platform. This takes me to the next bullet point.

Time – Blogs take research, planning, and wise … Read More »

I read a blog post today by Lee Odden on his Top Rank Online Marketing Blog and I felt compelled to post about it.  It’s not often that I agree with everything in a blog post but Lee really nailed it with his post called 5 Tips on Business Blogging With Minimal Resources.

One reason I got so excited when I read Lee’s post – it validates the functionality we have worked hard to put into InnoBlogs.  Lee wrote this post because blog management is NOT easy.  It takes work and strategic focus and dedication and a team – which is then hard to manage and control… With each of Lee’s points about business blogging, I immediately recognized functionality we built into InnoBlogs to assist with or relieve each challenge.  Here are the Five points Lee makes … Read More »

Business Blogs Work!

One of my favorite companies in the world, Hubspot, has conducted another study on Business Blogging.  Once again, their results are staggering.  Hubspot conducted a study of 2,300 companies and put them in two groups.  Those who blog and those who don’t.  Before I go one, let me point out that the criteria was just “blogging”.  It was not Good blogging or Excellent blogging.  This group included those companies who blog…and suck at it.  Yet the numbers are still amazing!

Businesses that blog see an increase in LEAD GENERATION that is 126% HIGHER than businesses that don’t blog…all else being equal.  If you’ve been on the fence because you can’t justify the ROI of blogging or don’t see the value then it’s time to get off the fence – the results are indisputable.  I seriously doubt … Read More »