I often have the privilege of sitting with a business owner as they ponder whether a business blog would be good for their company. You can see the argument play out in their minds, it obviously isn’t something they had to consider and the argument always seems to focused around two recurring questions.

Is it worth the investment?
Does a blog make sense for what we do?

To answer the first question you must know what the total investment involves.

Total Investment:

Money – Blogging is not inexpensive! Yes, I know you can get a blog running for free depending on what you use… but what about the Opportunity cost of using your time to blog? You may want to invest in a business blogging platform. This takes me to the next bullet point.

Time – Blogs take research, planning, and wise … Read More »

I read a blog post today by Lee Odden on his Top Rank Online Marketing Blog and I felt compelled to post about it.  It’s not often that I agree with everything in a blog post but Lee really nailed it with his post called 5 Tips on Business Blogging With Minimal Resources.

One reason I got so excited when I read Lee’s post – it validates the functionality we have worked hard to put into InnoBlogs.  Lee wrote this post because blog management is NOT easy.  It takes work and strategic focus and dedication and a team – which is then hard to manage and control… With each of Lee’s points about business blogging, I immediately recognized functionality we built into InnoBlogs to assist with or relieve each challenge.  Here are the Five points Lee makes … Read More »