Did you know that teachers are the ultimate content marketers? It’s true! They generate squillions of activities, assignments, and assessments in order to move their students toward that noble but slightly nebulous goal of “learning.” Their payoff is not in dollars but the very tangible benefits of an educated populace.

More than once in my teaching career, I had the arduous task of designing an entire course from scratch with nothing but the Ohio Academic Standards to guide me. I had a flashback to that past life this week as we sat down to plan Innogage’s content strategy for the coming year.

If you feel like your online content marketing is a bit haphazard when it comes to form and/or function, maybe it’s time to sit down and plan a little. As a teacher (and, further back, a student), I found that the keys … Read More »

Every time I read about a content management system, I inevitably see the value proposition of creating an unlimited number of blogs. On the surface that seems great right?  However, in terms of business blogs – is it?

Let me ask you this – who wants to create an unlimited number of blogs? Most of us can’t even get one business blog to work effectively. Instead of creating a lot of blogs that don’t work, focus on creating one blog that does work. Here are a few things your blogging software should do for you:

Make the content strategy clear to all writers
Suggest topics of interest
Permit many writers while maintaining control
Enable real Search Engine Optimization (on the keywords YOU are trying to own)
Take care of the heavy lifting in terms of cross … Read More »

There was a great blog post recently by g2mSolutions, an Australian based consultancy helping clients improve their inbound marketing and overall sales funnels.  These guys got my attention by showing interest in our InnoBlogs product as a tool for Inbound Marketing.  Since then we have developed a friendship and were actually mentioned in this blog post.

Here is a cut from Chris Fell’s write up about the power of business blogs.  He calls out 4 ways to ensure success short-labeled as R.I.C.E. which stands for Relevance, Interactivity, Context and Ease of use.  In this great post he also discusses the power of business blogging.  You can read a teaser from his post below, but for the whole meal, I highly encourage you to visit the full post on Chris’s blog.

So we have established … Read More »

Business Blogs Work!

One of my favorite companies in the world, Hubspot, has conducted another study on Business Blogging.  Once again, their results are staggering.  Hubspot conducted a study of 2,300 companies and put them in two groups.  Those who blog and those who don’t.  Before I go one, let me point out that the criteria was just “blogging”.  It was not Good blogging or Excellent blogging.  This group included those companies who blog…and suck at it.  Yet the numbers are still amazing!

Businesses that blog see an increase in LEAD GENERATION that is 126% HIGHER than businesses that don’t blog…all else being equal.  If you’ve been on the fence because you can’t justify the ROI of blogging or don’t see the value then it’s time to get off the fence – the results are indisputable.  I seriously doubt … Read More »