Business Blogs Work!

One of my favorite companies in the world, Hubspot, has conducted another study on Business Blogging.  Once again, their results are staggering.  Hubspot conducted a study of 2,300 companies and put them in two groups.  Those who blog and those who don’t.  Before I go one, let me point out that the criteria was just “blogging”.  It was not Good blogging or Excellent blogging.  This group included those companies who blog…and suck at it.  Yet the numbers are still amazing!

Businesses that blog see an increase in LEAD GENERATION that is 126% HIGHER than businesses that don’t blog…all else being equal.  If you’ve been on the fence because you can’t justify the ROI of blogging or don’t see the value then it’s time to get off the fence – the results are indisputable.  I seriously doubt … Read More »

The New York Times recently published an article about MIT’s student blog program, which they have had amazing success.  Here is a quick breakdown of the key learnings for companies wanting to capitalize on this success.

1. Use of STUDENT bloggers

Note that it’s not the head of the MIT marketing or admissions program who is writing.  It’s not the President or Dean either.  It’s the students.  Companies always say their most valuable resource is their People, yet we rarely see a company who gives their most valuable resource the ability to talk about how great their company is.

2. Lots of Bloggers

MIT uses a good cross section of bloggers to best represent the diverse student body at the University.  A company is composed of many people across many business units, disciplines, areas of expertise…etc.  Don’t relegate the blog effort to … Read More »

Last week, HubSpot published an interesting piece of research on small companies who blog compared to those who do not.  Their findings support what we have seen with our InnoBlogs clients: Blogging makes your business Rock!  HubSpot looked at data from over 1,500 clients and found that the average company who blogs has 55% more website visitors, 97% more inbound links and 434% more indexed pages!  The formula goes something like this:

Business + Blog = Web Traffic, Links & SEO

Since Web Traffic, Links and SEO translate quickly into Revenue for many businesses, we can quickly draw a line directly from blogging to Return on Investment (ROI).  If you are ready to tap into the power of Business Class Blogging, check out our InnoBlogs Platform.  This could be the best money you spend all year.

Be sure you … Read More »