If you are blogging for your business, chances are sometimes it’s hard to come up with ideas. I’m going to give you an idea for a blog post that will take a lot of the thinking out of the writing. It will also achieve content optimization for you without much effort. First, this will only work if you are a part of LinkedIn or some other social media platform where you are connected to an enormous number of people who are willing to answer questions for you. For the reason of simplicity, and also because I used this idea in LinkedIn myself (and it worked) I will use LinkedIn as an example for this idea.

The Idea For the Blog Post

First, come up with a question that you can post in one of your LinkedIn groups. There are many groups … Read More »

If you’re like most companies, you produce a lot of content for your media marketing – but creating content is not your primary business objective.  You blog, you have newsletters, email marketing, whitepapers, direct mail and other marketing materials.  The problem is your core business is selling products and services – not producing content.  How do you keep up with it all?

Try re-purposing your content.

If you are running dry on your business blog, take a look at past newsletters and web marketing materials.  Is there anything you can leverage?  Perhaps you can take the content of a newsletter and tweak it with minimal effort to make it into a blog post.  Email campaigns can be a great source of blog content.  Comb through your past emails to see what content can be leveraged.  If you use an email system … Read More »