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Tag: content marketing


10 ways to keep content marketing from going cold

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15th April

So we talk all the time about content marketing and blogging in this blog, not just because innoblogs is a great content marketing tool, but because marketing through words, blogs, and SEO is a great way to leverage the internet for your business. Check the stats: Content Marketing is a heavyweight in the world of marketing.

But how do you keep the material coming in? And how do you keep the content relevant? I mean, flooding the web with more flotsam just to get SEO points isn’t going to score the points you want with the carbon based audience you’re attracting.

In an attempt to inject your business blogging with renewed sense of purpose, here are 10 ways to set a fire under your web content marketing:

1. Front load with tons of evergreen content - Try writing … Read More »



Are you an expert? Does your blog audience know that?

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15th March

If you’ve spent any time at all in a single career course, then you’re probably an expert in your own right. With Content Marketing, you can capitalize on that expert status and fill post after post with what you know. Here are some quick tips for pulling the story out of your experience.

Trade Secrets -With a little discretion, you can give your customers some sage advice that will make them feel like they’ve won the lottery. Build content in a post or two around some specific secret that let’s customers get away with something. In the long-run, they will appreciate the trust and come back to you for even more business.

Content Marketing Blog Tip of the Day: One of the biggest AHA moments our client’s have with respect to content creation is that they don’t need to be … Read More »



Content Marketing Builder Part 2 | The Value of How To’s

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30th January

If you are like me you spent most of your childhood glued to the TV set. Despite all the varied content available–even back then, my favorite type of program was the Do It Yourself show. As it turns out, there are a few things that Bob Vila, Hometime, and HGTV can teach us with regards to the creation of content when blogging for business. Creating content with “How To” steps and instructions can be a fantastic way of increasing dwell time, setting you apart as an expert in your field, and getting traffic to your site.

PBS had it right; people love to learn something new. By adding instructional elements to your web content marketing, you create a powerful driver. Nothing builds dwell time like people camping out on your site, learning how to gain an edge on their … Read More »



Content Marketing Builder Part 1 | Variety is the Spice of Life

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15th January

Innogage is a content marketing company. We help small to mid range businesses with their content creation, business blogging and managing content marketing. Since this is our world, we thought that it would be a good thing to share some of the better lessons we have learned through the years.

For this first installment of the Content Marketing Builder series keeping content fresh & vibrant felt like a great place to start. So let’s just jump into the conversation about building the content you plan to use in your business:

Variety of content is your biggest asset when building your online content marketing platform. There are two major reasons to keep the topics moving and fresh: 1) your blogging audience and 2) the SEO bots. The first is kind of a no-brainer. People get bored fast. By recharging your blog … Read More »



Content Marketing Success | Lose the Fear

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16th December

Want to dominate in content marketing? Well, you can start by answering people’s questions.

So now you’re probably asking: “what questions”?

Well, what’s on everyone’s mind? How about Price? Problems? Comparisons? Which is the Best? What are the reviews?

That’s 5 posts right there. And those posts will drive traffic to your content marketing blog. Why? Because (assuming you actually answer these questions) you are answering the same queries that every business has. After all, you’ve asked those yourself, right?

When it comes to building links in your online content marketing, be sure to write good stuff that people want to share. Don’t hire some company to hand you links out of straw-built directories. You’ll want to take the time to grow your own links through the fertile soil of good content. It is the only way to qualify the links. And … Read More »



Optimize and Socialize your Content Marketing for better results

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24th May

We’ve been there: month four or five of posting regularly on your business blog and you still don’t know if your online content marketing is working. Time to recharge by taking stock of your program. Sure, you could spend hours surfing other online content marketing success stories, but for more actionable results, let’s do a gut-check and see what is really under the hood with your digital content marketing campaign.

The first in this series of tough questions is probably the most obvious question to ask. And yet we tend to forget to ask it when we are in the thick of our workweek. What are your content marketing objectives?¬†are you looking to increase awareness about your company or new product? Are you looking to encourage engagement with your customers? Or, maybe, you honestly just need more sales to … Read More »



Search Engine Marketing News | Tips for Facebook Marketing

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25th March

If you have spent any time building content or looking into organic search engine marketing tactics, you undoubtedly have come across Facebook as a possible platform. Since Facebook started as a personal social site, you might have some reservations about building Facebook into a search engine marketing blog for your business. As we dive into this topic, you will hopefully find your niche in this rich marketing soil as well as come to understand a little more about content marketing in general.

As with any professional search engine marketing you do, you’ll want to consider the value that you’re providing to your clients and search engine bots. Your content should contain at least one of the 3 E‘s. Provide educational information, empower your audience with the tools to succeed or simply entertain them. Do any one of these things–or … Read More »



Using visual assets for content marketing

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11th March

I recently came across some notes I took during a content marketing conference about using visuals in content marketing. While excellent text content creation is still crucial to the search engines and building a reliable resource for your clients to rely on, images can move your business blogging to the top of the charts.

As you can imagine, there are plenty of reasons to use visuals when marketing on the web. Despite the need for large amounts of text to make your blog SEO ready, we’re drowning in content. We simply don’t have enough time to read everything that is on the web. That’s obvious, but the point I want to make is that Images cut through the web content marketing like a hot knife. After all, a picture is worth 1,000 words.

Images are also more sharable than text. … Read More »



5 steps to make your B2B Content Marketing effective

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3rd March

Is content marketing worth the weight content marketing professionals are giving it? Sure, you hear a lot of buzz about blogging for business and SEO content being a powerful marketing tool, but how do you know what the real value of your content marketing strategy is? To answer that, I think it goes back to the old adage: GIGO.

As with anything in marketing, your results are largely based on how much effort and focus you give it. But before we go too far into this post, let’s get one thing straight: there are enough companies out there who have made effective use of blogging for business that we can rest assured of its overall effectiveness as a marketing tool. But how are B2B companies, specifically, making this effort effective and successful?

There are 5 major things that … Read More »



5 ways to find content for your content marketing

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17th February

Whether or not you are computer savvy, your company needs digital content marketing. No matter the industry, client base, product or service you have, content creation is imperative to increased growth and fatter bottom lines. Not to belabor the point, but you can find examples of content driven growth here if you need more convincing.

The problem most companies have with building valuable content¬† for their business blog is two-fold. And, I’ll bet that you are suffering from both of these issues within your own company right now. The first problem is what our proprietary blogging software; Innoblogs, deals with and that is managing your content marketing effectively. But even before that, the single biggest problem for companies is finding what to write about.

Content creation is a barrier to entry that you should not have to lose … Read More »




From our blog

We believe in blogging - that's why we built the Innoblogs business blogging platform. Our blog is about all things digital marketing. Whether you are interested in blogging, search marketing, content marketing or the latest technologies, you'll find it on the Innogage blog!

10 ways to keep content marketing from going cold

So we talk all the time about content marketing and blogging in this blog, not just because innoblogs is a great content marketing tool,...

3 levels of strength for your business blog ROI

We’ve talked before about how your business blog is a constant message being sent out to the cyber void for your customers...

Are you an expert? Does your blog audience know that?

If you’ve spent any time at all in a single career course, then you’re probably an expert in your own right. With Content Marketing,...