Tag: content marketing
We’ve been there: month four or five of posting regularly on your business blog and you still don’t know if your online content marketing is working. Time to recharge by taking stock of your program. Sure, you could spend hours surfing other online content marketing success stories, but for more actionable results, let’s do a gut-check and see what is really under the hood with your digital content marketing campaign.
The first in this series of tough questions is probably the most obvious question to ask. And yet we tend to forget to ask it when we are in the thick of our workweek. What are your content marketing objectives? are you looking to increase awareness about your company or new product? Are you looking to encourage engagement with your customers? Or, maybe, you honestly just need more sales to … Read More »
If you have spent any time building content or looking into organic search engine marketing tactics, you undoubtedly have come across Facebook as a possible platform. Since Facebook started as a personal social site, you might have some reservations about building Facebook into a search engine marketing blog for your business. As we dive into this topic, you will hopefully find your niche in this rich marketing soil as well as come to understand a little more about content marketing in general.
As with any professional search engine marketing you do, you’ll want to consider the value that you’re providing to your clients and search engine bots. Your content should contain at least one of the 3 E‘s. Provide educational information, empower your audience with the tools to succeed or simply entertain them. Do any one of these things–or … Read More »
I recently came across some notes I took during a content marketing conference about using visuals in content marketing. While excellent text content creation is still crucial to the search engines and building a reliable resource for your clients to rely on, images can move your business blogging to the top of the charts.
As you can imagine, there are plenty of reasons to use visuals when marketing on the web. Despite the need for large amounts of text to make your blog SEO ready, we’re drowning in content. We simply don’t have enough time to read everything that is on the web. That’s obvious, but the point I want to make is that Images cut through the web content marketing like a hot knife. After all, a picture is worth 1,000 words.
Images are also more sharable than text. … Read More »
Is content marketing worth the weight content marketing professionals are giving it? Sure, you hear a lot of buzz about blogging for business and SEO content being a powerful marketing tool, but how do you know what the real value of your content marketing strategy is? To answer that, I think it goes back to the old adage: GIGO.
As with anything in marketing, your results are largely based on how much effort and focus you give it. But before we go too far into this post, let’s get one thing straight: there are enough companies out there who have made effective use of blogging for business that we can rest assured of its overall effectiveness as a marketing tool. But how are B2B companies, specifically, making this effort effective and successful?
There are 5 major things that … Read More »
Whether or not you are computer savvy, your company needs digital content marketing. No matter the industry, client base, product or service you have, content creation is imperative to increased growth and fatter bottom lines. Not to belabor the point, but you can find examples of content driven growth here if you need more convincing.
The problem most companies have with building valuable content for their business blog is two-fold. And, I’ll bet that you are suffering from both of these issues within your own company right now. The first problem is what our proprietary blogging software; Innoblogs, deals with and that is managing your content marketing effectively. But even before that, the single biggest problem for companies is finding what to write about.
Content creation is a barrier to entry that you should not have to lose … Read More »
How do you get ahead of your competition with your blogging SEO? My family’s dinner ritual might have an answer…
We play a game every night at the dinner table. We each have to ask a question for everyone to answer. A popular question from my kids starts with, “What’s your favorite…?” Every time I try to answer the “favorite” question I find myself creating qualifications and contingencies. For example: favorite cookie? Well, during the holidays, it’s Russian teacakes. In the summertime, I love frosted sugar cookies. With my cup of hot tea, you can’t beat shortbread.
This same subdivision of favorites can be put to work for your small business blogging. Just as my favorite cookie depends on the situation, your blog can benefit from timing and circumstances. Having different launching pads that you use can breathe life into your blogging at … Read More »
The following blog is by Joe Forte of D-Mak Production. As an expert in video production and video marketing, Joe has provided some great tips about using video as part of your content marketing mix.
Slideshows with text, audio or animation are definitely effective; however they are not even close to the magnitude of impact that a piece of video content has on the viewer. This vehement display of content gets the most effective results in a gradual manner. The main objective of an entrepreneur is to engage and retain his customers, and multiply his output. This he can do by displaying video content in order to entice the potential buyers and turning them into customers. The decade has seen a rise in digital video production content; even social networking forums and search engines use video … Read More »
Find any group of content marketing professionals or search engine optimization experts and mention outsourcing. What ensues is either a lively discussion about transparency, marketing ethics and full disclosure or in some cases, WWIII.
I believe part of the problem with the idea of outsourcing your content marketing is the picture we get when we think of outsourcing. Our minds immediately jump to some sweatshop place in India where hundreds of workers churn out content as if it were a cheap Tshirt being manufactured in China. We associate terms like “poor quality” or “duplicate content” right away and we dismiss the idea based on quality.
The other problem we have with the idea of outsourcing content marketing is the idea that it somehow makes you a phony. I mean after all, it’s one thing to outsource some IT development or the production … Read More »
Amy Harrison recently gave us 5 Things Every Copywriter Needs to Know About Their Prospects based on Lagos Egri’s 1946 book, The Art of Dramatic Writing. She casts prospects as protagonists in their own stories, and challenges content marketers to mine their prospects’ past experiences, present conflict or need, and possible actions.
Approaching content marketing from an educational standpoint, I often modify a favorite teaching strategy called K-W-L: Know, Want to Know, and Learned. I’d draw three columns on the board or have the students do so in their journals and together fill in what they already knew (or thought they knew) and what they wanted to know about a particular topic. After the lesson or unit, we’d return to the chart and fill in what we learned, sometimes making changes to the original Know column.
When it comes to … Read More »
I work with clients on content creation continuously when they sign up to use the Innoblogs Business Blogging Platform. There are 3 main stages that we go through.
1. Implementation planning
2. Implementation/content building
3. Continue content creation and blog maintenance
During the implementation planning stage we discuss the the goals of their content and blog. Also, we discuss the voice they will use to accomplish these goals. These two building blocks lay the framework that we’ll use to be successful with this tool, and not to get lost from where we originally wanted to go!
Implementation and content building is the time where we build up some content for the launch of our blog. The developers are quickly putting the nuts and bolts together so we have time to prep. Since we know our overall goals and … Read More »