Keyword density as it concerns content optimization, is the percentage that a keyword appears in your content, as compared to the total number of words in your content. There was a time when keyword density was extremely important to your search engine rankings. Today, not so much. At least, not in the way it used to be.

A little keyword density history
Over time, a couple of things began to happen. First, online content writers became proficient in applying keywords, and this method of website optimization became the norm. Second, webmasters began to take advantage of keywords, to the point that they abused them. Terms like keyword stuffing, search spam and spamdexing came about as a result of this abuse. Essentially, search engines are smart enough to realize when content has too many keywords and this can result … Read More »

Use social media and digital media channels to reach me – don’t leave a voicemail

There has been some talk going around the Internet about Google working with a new web search. Of course, this makes most entrepreneurs and web programmers nervous as all the hard work they have been doing for years to get secure organic search rankings may come undone with a flip of a switch. This is what they had to say on Google’s official site on crawling and indexing:

“For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results.“

I want to … Read More »