Over the last few weeks I have spoken to some VPs of marketing and recruiting who are reluctant to embrace student blogging because they do not want to give up control of their messaging. This blows my mind. Web 2.0 is based on the free flow of information. In the same way that I am publishing this blog entry, any student can (with or without a college’s blessing) publish a blog. By sponsoring student written blogs, you actually gain control – not lose it. Here are a few tips for those of you who are thinking about publishing student blogs on your website:

1) Pick the Right Students

You will want to select students who provide a good mix of culture, majors, interests and organizations. Don’t limit yourself to just the journalism students. Get an even mix of … Read More »