If your online marketing strategy includes corporate blogging, then I have one challenge for you concerning your blog. Remember from my last article, we are supposed to remember to internalize the idea that our corporate blogs are to gain leads. On that note, I have a word I want you to concentrate on (a phrase really) that makes marketers drool: inbound marketing.

Content Makes Your Blog a Foundation for Inbound Marketing

Seriously? Yes. Seriously. But you have to use it the right way. And that comes down to the content. I have read so many blog articles and books about the importance of content, and I agree with them. Content should be informative, helpful, funny, inspire awe, and yes, content is king. I get it. But there are so many blogs and websites out there that it seems like all … Read More »

If you follow the business blogging scene at all, you may have seen advertisements popping up for the Blogging Success Summit being hosted by Social Media Examiner and BlogWorld.

Note that we are not affiliate partners with the conference and are not generating any money from this blog or the links in this post.  That said, I would still encourage you to attend.  This is a fully digital conference that runs Feb 1 – Feb 22 and includes talks from 14 Industry leaders. They have an early bird special (50%) off if you register by end of day, Thursday, January 20th.

Below is a quick summary of the speakers and their content.  You can register for the digital conference here.

EVENT KEYNOTE: The State of the Blogosphere: What Businesses Need to Know

INSTRUCTOR: Read More »

The social media fight in established companies has been ongoing for years now with  a few visionaries going “all-in” with Social Media and inbound marketing, an equal amount doing nothing at all.  Most, however, have been sitting on the fence (this is the 10-10-80 principle you may have heard of).  With the help of  some years of data and great companies like McKinsey taking the time to study results, I think we’re going to see a lot more fence sitters getting on board.

The McKinsey study is no small undertaking – polling over 3,000 executives with a 2/3 response rate.  From our perspective at InnoGage, we were thrilled to see the number of companies engaging in Corporate Blogging increasing to 38 percent! We’ve passed that critical 1/3 adoption rate.  We believe that number will … Read More »

Business Blogs Work!

One of my favorite companies in the world, Hubspot, has conducted another study on Business Blogging.  Once again, their results are staggering.  Hubspot conducted a study of 2,300 companies and put them in two groups.  Those who blog and those who don’t.  Before I go one, let me point out that the criteria was just “blogging”.  It was not Good blogging or Excellent blogging.  This group included those companies who blog…and suck at it.  Yet the numbers are still amazing!

Businesses that blog see an increase in LEAD GENERATION that is 126% HIGHER than businesses that don’t blog…all else being equal.  If you’ve been on the fence because you can’t justify the ROI of blogging or don’t see the value then it’s time to get off the fence – the results are indisputable.  I seriously doubt … Read More »

I have many things I am doing in 2010 to make my life more manageable.  One of my first goals is to CLEAR THE CLUTTER.  My email inbox has become a trashcan and I need to take back control.

Many times I will read an article or a post and think “this is great info, sure, I’ll subscribe to your emails”.  Although well intentioned, the problem is that I am hitching my wagon to the person, not the content.  Just because Joe Schmo hits s home run and writes something I am keenly interested in doesn’t mean Joe will have the same success again and again.

In addition, many times I sign up for content and wind up with marketing messages being forced down my throat.

Solution:  UNSUBSCRIBE.

In the world of inbound marketing, there is no reason to have others dictate … Read More »