“Fiasco” is probably a bit harsh…but the truth is many colleges are afraid of a social media “Fiasco”.  You know how it goes…you do a quick cost / benefit analysis where you can’t quantify the benefits but the potential costs seem readily apparent.  Management’s decision is simple and easy – Stay Away from Social Media!

I recently interviewed Rachel Reuben, Director of Web Communications at SUNY New Paltz.  Rachel has recently gone through a challenging situation with the New Paltz Facebook page, where she had to make some tough decisions.  I wanted to share this case study with you in hopes of dispelling some of the fear of Social Media.  Here is how one university encountered a situation, dealt with it appropriately and came out ahead.

On Oct 26th, the … Read More »