I picked up a tweet from Jean-Philippe (JP) Maheu, CEO of Publicis Modem, about a great execution by Nike on a Facebook video.  I have a lot of respect for JP, having followed his career and hearing him speak several times, most recently at the last Kellogg School of Management Marketing Conference.

So, I naturally hit his link to the video to see how good this execution was.  I was instantly Shocked, however, to discover that the only way I could view this video was to FIRST click “LIKE” on the FB Fan Page.  Let me make this perfectly clear.

Nike made me commit to Liking their video BEFORE they let me see it.

So… I clicked “Like” and then was permitted to watch the video.  To Nike’s credit – it was a beautiful execution.  Once of the best I have ever … Read More »