I was recently talking to my friend, Wassan (@aljamiat on twitter). Wassan helps colleges recruit international students, specifically from Middle Eastern countries. As we sipped our coffees and discussed various social media techniques and strategies, our conversation turned to SEO and how it relates to international recruiting.
I was amazed at a very simple piece of information that Wassan shared with me, both because of its simplicity and because of its profound impact for a college seeking to recruit students from non-English speaking countries. Call it the non-English SEO effect.
Say for example Miami University is actively trying to recruit students from countries where Arabic is the native language. If you go to to Google and type in “Miami University” you will get 21,700,000 results. Most of this content will be sports related and the vast majority of it … Read More »