Business Blogs Work!

One of my favorite companies in the world, Hubspot, has conducted another study on Business Blogging.  Once again, their results are staggering.  Hubspot conducted a study of 2,300 companies and put them in two groups.  Those who blog and those who don’t.  Before I go one, let me point out that the criteria was just “blogging”.  It was not Good blogging or Excellent blogging.  This group included those companies who blog…and suck at it.  Yet the numbers are still amazing!

Businesses that blog see an increase in LEAD GENERATION that is 126% HIGHER than businesses that don’t blog…all else being equal.  If you’ve been on the fence because you can’t justify the ROI of blogging or don’t see the value then it’s time to get off the fence – the results are indisputable.  I seriously doubt … Read More »