Tag: marketing mix
My next few blog posts will be dedicated to the topic of mobile technology and how it relates to your marketing mix of digital marketing and search engine optimization by helping you reach your customers and readers more effectively.
Mobile is coming at us fast. By 2014 the number of users accessing the internet via mobile devices is predicted to overtake traditional desktop and laptop usage.
THAT’S ONLY 2.5 YEARS AWAY.
Stay tuned for what you can and should be doing to ensure you are ready for the mobile revolution, already underway. We’ll help you navigate this new landscape strategically by going over the low hanging fruit, the must-haves and most importantly, what you should NOT be going right now.
I traded emails with a woman recently who runs one of the best (manual) collaborative blogs I have seen. They have 6-7 content authors and their blogs are timely and relevant. That is no small undertaking when you are using a free blog product and the vast majority of businesses can’t sustain that long term.
The main problem I saw with their blog was that it was not set up to convert readers to customers. It was just pushing info. When I reached out to her, she said that they were in the middle of fixing their website as it was not converting either, and to follow up in about a year as they could not justify spending any money on the blog while fixing the website.
Although I certainly sympathize with cashflow, I see another problem here – how the … Read More »